A plan advanced by Mayor Joe Hogsett’s administration would lift Indianapolis’ current ban on digital billboards in favor of a cap-and-trade-like system that would force sign companies to take down existing static billboards in order to participate in converting to digital billboards. […]
The study surveyed 10,500 customers of 39 of the largest financial institutions in Europe and North America and uncovered positive correlation between digital signage, brand equity and sales. […]
In fact, the two camps, which were once divided, have seemingly become one—and for all the right reasons: more and more firms that were once either AV- or digital signage-centric are realizing end-users and brands are in need of communication specialists. The key is being recognized as an integrator of all communication touchpoints regardless of the vertical (i.e. […]
By combining Leyard and Planar’s leadership in fine pitch LED and LCD large format and video wall displays with the industry expertise of Lighthouse, this partnership will offer innovations for sports and entertainment customers in North America. […]
Reality Interactive's will be managing dynamic menu boards, branded signage and retail-rugged networks at Juice Press stores. The displays are strategically located at the point of purchase, and are designed to bring the Juice Press brand to life, as well as ultimately drive increased sales. […]
Early assumptions. In a 2003 Harvard Business Review article, author Nicholas G. Carr asserted that IT had become ubiquitous and commoditized. […]
The Jean Coutu Group is one of the most trusted names in Canadian pharmacy retailing, with 418 franchised stores in Canada. They wanted to attract people to specific products in the cosmetics section, and we proposed an RFID solution to attract customers. […]
This week, GSTV partnered with First Media’s Blossom and So Yummy. Earlier this year, GSTV added Cheddar and Chive TV. They join What’s Trending, CNET, Stadium, MLB and The List. […]
Instead the big news was the impending merger with outdoor advertising giant QMS – announced just an hour before the launch. A bunch of billboards changing hands is not the most exciting move in the world for a consumer. […]
While none of the Big 3 are involved, it is notable activity confirming the OOH Industry is very strong and in demand. Yet to be confirmed, it has been brought to our attention American Tower Corporation has purchased RSA of Boston and Pacific Outdoor has purchased the Seattle OOH assets of Total Outdoor. On the face of it, seemingly only two acquisitions. […]
13 hires and promotions. […]
Consolidation. Global’s arrival will take time to bed in, but the move has made wholly positive waves. More consolidation will likely follow (Ocean remains ambitious to expand; Clear Channel’s Chapter 11 debt conclusion is likely in H1 2019). […]
The world of digital advertising, where more than $100 billion per year is being spent in the U.S., has historically been segregated from the $8 billion world of OOH. Chalked up as part of the “traditional media” budgets, OOH doesn’t get the respect or the share of ad budget that it deserves. The undervaluation of OOH is a problem. […]
Anything with moving parts has risks, but using programmed hydraulic arms and LED screens inside and airport is way, way, way less trouble-prone and risky than something with thousands of sync’d, ever-moving bits on an outside display. That’s why comparing this install to the doomed Coca-Cola display in Times Square isn’t all that relevant. […]
RMG Networks has revived the Symon brand – which was disappeared some five years ago when RMG acquired the Dallas-based business visual messaging company, Symon Communications. RMG is still the corporate entity, but the enterprise (on-premise) software platform will be called Symon. The relatively new cloud-based CMS will continue to be marketed as Korbyt. […]
