The out-of-home (billboard) industry has been able to champion real-time, location-based advertising as it moves into mobile ad-serving partnerships. These companies have for years used real-time location data to serve users with ads that mimic the ones they see on billboards or subway posters. […]
PepsiCo is the first brand client of StartRocket, a Russian company that's readying a constellation-like "orbital billboard" advertising format in the sky, according to a report in Futurism. A spokesperson of PepsiCo's Russian arm confirmed to Futurism that the project is real and will be used to promote a non-alcoholic energy drink called Adrenaline Rush. […]
A very important tax case was recently decided in the Pennsylvania Commonwealth Court. Billboard owners and landowners should take note of the case and its potential long-term implications. The court concluded that billboard lease income can be considered when estimating the taxable value of land. […]
Insider’s Take – A reasonably soft landing for Clear Channel and the ability to finally operate as an entity independent of iHeart Media. Clear Channel will still need to deal with the highest leverage (6.9 times) of the big three U.S. operators and a new investor group, the majority being the pre-bankruptcy lender group for iHeart Media. […]
Ford is not the only company backing off a bit from an autonomous vehicle future. […]
PepsiCo has confirmed it has tested a new satellite technology that aims to put adverts in space. The soft drinks maker said the StartRocket company, which is working to create "orbital" ad displays, had "performed an exploratory test for stratosphere advertisements" using the logo of PepsiCo Russia brand Adrenaline GameChangers. However, the company said the test was a "one-time event". […]
Maximizing space. Retailers know space is a precious resource. If they use it well, they can maximize profits. […]
What are the programs/methods used to monitor and ensure uptime of your network? This week’s question is answered by members of the DSE Advisory Board OUT-OF-HOME NETWORK COUNCIL “Lamar considers inventory monitoring a premier priority and implements a variety of strategies to ensure inventory is performing according to industry standards at all times. […]
Guest Post: Mitch Leathers, SNA Displays Most LED display manufacturers worth their salt can talk a good game. As someone who has spent almost 15 years in the digital display industry, in the marketing/communications space, I know this well. […]
Word on the street is it's Reagan Outdoor Advertising. This has been confirmed by 4 completely independent parties as the buyer of 3 Fairway markets, Chattanooga, Indiana and Minnesota (North Central Division). […]
Five advertising trade organizations have come together to form a coalition to work with Congress supporting adoption of federal consumer data privacy and security legislation. The new organization is named, “Privacy for America. […]
Other businesses define success as a 15% operating margin. We complain when its under 40%. Most other old line businesses in the United States, trade at between 5 and 7x cash flow. […]
Magic mirrors and beacons log shoppers’ data in bricks-and-mortar stores. The battle to protect consumer data is moving from cyberspace to shopping malls, as Congress scrutinizes how advanced technology increasingly follows shoppers around bricks-and-mortar stores. […]
In 2018, 51 percent of Fortune 500 companies had declining profits, which has forced marketers to question which decisions are optimizing growth. Many say the blame falls on “shiny new objects,” such as social media and artificial intelligence. […]
By just about any rational measure, the digital signage industry is about 30 years old – dating back to the start of companies like Scala, Capital Networks and Tightrope. I am probably missing a company or two, sorry, but you get the idea. […]