Editors’ Picks

Impressions are still an ad currency, but no one seems to know how to define it (Billboard Insider)

A recent digiday piece actually notes that all attention was not created equal. Marketers are starting to further probe whether current viewability standards are a true measure of audience attention. The media rating council says that for an online ad to be treated as viewed just half the ad has to be seen for one second. […]

billboardinsider.com
Tue, Apr 23, 2019 at 4:22 PM

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16:9: UK Digital Signage Matchmaking Event Set For Sept. 23-24 Outside London

A UK events company is busily recruiting vendors and end-users for a digital signage matchmaking event in greater London this fall. The Digital Signage & Interactive Solutions Summit is one of those specialized events that sees vendors paying for access – both focused and relaxed – with interested, engaged buyers. […]

sixteen-nine.net
Tue, Apr 23, 2019 at 11:03 AM

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Digital signage software maker Broadsign to acquire DOOH ad tech platform Ayuda

Founded around the same time, virtually just down the road from each other in Montreal, our two companies have had quite the rivalry. Yet as time went on, we found ourselves taking slightly diverging paths, focusing on different features and markets as our products evolved. […]

broadsign.com
Tue, Apr 23, 2019 at 10:37 AM

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16:9: Broadsign Acquires DOOH Software Rival, And Neighbour, Ayuda

There are times when mergers I hear about just send me into cross-eyed head-scratching mode, and others when my immediate reaction is: “Ok, that makes sense.” Broadsign acquiring Ayuda makes sense. Both companies are well established and much respected in the digital OOH sector. […]

sixteen-nine.net
Tue, Apr 23, 2019 at 8:30 AM

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16:9: Some 30 Of New York’s Smart City Ad Posters Vandalized

The NYC-focused online publication Gothamist has a post up, with multiple photos, of the beating laid on some 30 LinkNYC smart city ad posters in Manhattan this past weekend. A very cranky New Yorker smashed a series of the big digital display kiosks in the West Village and Chelsea, along 6th and 8th Avenues and across 14th Street. […]

sixteen-nine.net
Tue, Apr 23, 2019 at 8:21 AM

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Adtech Startup HYGH Pitches itself as the Airbnb of Digital Out-of-Home Advertising (Issue Wire)

HYGH is claiming to be creating the Airbnb of digital out of home (DOOH) advertising, building a global advertising network that connects advertisers and digital display providers to offer real-time advertisements in just minutes. […]

issuewire.com
Tue, Apr 23, 2019 at 12:58 AM

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2 factors to consider when designing DOOH content (DSToday)

Whether you are running a dynamic or traditional DOOH campaign, you have to think carefully about what type of content to use, how often to loop the content and when to play it. Adam Cadwallader, customer strategy director at oOh! Media Australia, discussed factors to consider when designing DOOH content at the recent Digital Signage Expo in Las Vegas. […]

digitalsignagetoday.com
Tue, Apr 23, 2019 at 12:28 AM

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Lessons from Lamar’s legal victory in Louisiana (Billboard Insider)

Lawmakers in Louisiana overwhelmingly defeated an anti-billboard proposal (14-to-3). Background. In Louisiana, the trucking/logging industries blame lawsuits and trial lawyers for inflating insurance rates. […]

billboardinsider.com
Mon, Apr 22, 2019 at 6:21 PM

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“Awful” billboard ads in Alabama undermine the image of the OOH industry (OOHToday)

... the very worst roadside attractions are our billboards and the vast majority are truly awful. Many are so cluttered with superfluous messaging, website addresses and phone numbers that the product or service being advertised remains a mystery. Yet this highway blight is the reality of out-of-home media here and most everywhere. […]

oohtoday.com
Mon, Apr 22, 2019 at 4:21 PM

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Guidelines for cannabis advertising on billboards (Billboard Insider)

Insider’s take: You as a billboard operator have the right to reject cannabis copy. Some out of home companies are rejecting cannabis ads. Others accept cannabis ads. […]

billboardinsider.com
Mon, Apr 22, 2019 at 4:08 PM

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MediaPost: Earth Day Meets The Billboard Industry

I cold-called the billboard industry to pitch Earth Day. The response proves an old adage in sales — you never know till you ask — and also illustrates the diverse support for Earth Day (April 22) as we approach its 50th anniversary in 2020. I asked. […]

mediapost.com
Mon, Apr 22, 2019 at 3:54 PM

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How to use data-driven content in digital signage (DSConnection)

What examples have you seen for data-driven content in video presentations? This week’s question is answered by members of the DSE Advisory Board CONTENT COUNCIL “When discussing examples of data-driven content in a video presentation, I would be remiss if I did not give a HUGE shout-out to Refik Anadol. […]

digitalsignageconnection.com
Mon, Apr 22, 2019 at 12:50 PM

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JCDecaux North America Joins DPAA (DSConnection)

NEW YORK, April 22, 2019 – DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that JCDecaux North America has joined its membership ranks. […]

digitalsignageconnection.com
Mon, Apr 22, 2019 at 12:20 PM

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Preview of the #OOH2019 Expo exhibitors

Adomni: Booths 301,303. Adomni’s online digital signage technology software serves both, media/screen owners and media buyers. The top features on display will be: Audience IQ – mobile audience data for OOH planning and buying. […]

thoughtleadership.oaaa.org
Mon, Apr 22, 2019 at 12:07 PM

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Billboards Headlining at Coachella (OAAA)

As the dust settles on the first weekend of the popular Coachella Music Festival, concert-goers are now gearing up for the second and final week of festivities. Sun screen, water, and the latest fashion trends are mandatory for attendees. For Advertisers seeking a presence among them, OOH is in demand. […]

specialreports.oaaa.org
Mon, Apr 22, 2019 at 10:31 AM

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