Celebrities typically are accustomed to the limelight. They often saturate our social media feeds and cover fashion magazines, appearing in mainstream media and advertising around the world. This international attention comes as no surprise to them or consumers. […]
What advice do you have for store designers when they are asked to plan digital signage in a retail space? This week’s question is answered by members of the DSE Advisory Board CONTENT COUNCIL “In 13 years or so, I’ve seen a lot. My company focuses on content, but it wasn’t always that way. […]
If CVS is selling cannabidiol products over the counter and Carl’s Jr has CBD burgers in Denver, then it must be okay to advertise, right? The promotion of new CBD products raises complex issues. In this report, I’ll explain CBD, how it is different than marijuana, and break down the steps toward advertising compliance. […]
This acquisition expands Pioneer Outdoor, LLC’s footprint outside of Southwest Missouri giving Pioneer a total of 77 traditional face and 32 digital faces in Missouri. Pioneer Outdoor, LLC is also looking to grow throughout Missouri through new construction and acquisition. Pioneer Outdoor has acquired all the assets of Midwest Outdoor Media in Missouri. […]
Walmart has started testing computer vision and AI in a big way at an “Intelligent Retail Lab” lab on Long Island, outside New York City. The Walmart Neighborhood Market in Levittown, N.Y. has 1,000s of overhead cameras tracking the state and movement in the store aisles, as well as standard and interactive digital signage screens explaining the Lab and infrastructure. […]
On the 2nd day of 60th FEPE International Congress held in Dubai, Jean- Christophe Conti, CEO of VIOOH talked about new-age OOH i.e. Programmatic and the future of DOOH. He began his session by highlighting that DOOH was the 2nd fastest growing media channel in 2018 where it grew from $ 5.7 billion to $ 14.6 billion the previous year. […]
Insider’s take: Surprising that expenses increased faster than revenues during the first quarter. Not normal for Lamar. Lamar down 1.8% to $80.42 on a day where everything else fell as well. […]
The spring 2019 edition of Sensory Interactive’s Times Square Advertising Report shows strong demand for space on Times Square’s large-format digital displays. The report, which is prepared five times per year, is based on a visual observation of advertising and sponsorship activity across 71 digital displays in the Times Square market. […]
The addition of the Fairway inventory will nearly double Reagan’s total to 9,000 and place it firmly in the number four spot of traditional OOH companies. Reagan’s other markets are in Salt Lake City (#30), Las Vegas (#39) and Austin, TX (#40). The buy, financed with a debt restructuring and cash on hand, is expected to close in the next 60 days. […]
The week includes events for retail, employee communications, smart cities, digital out-of-home advertising and of course digital signage. MONDAY MAY 13. 14.30 – 17.00 Beaver Group & Google Masterclass – Storytelling with Digital Signage. […]
Montreal-based out of home media company NewAd has been acquired by Bell Media, the Canadian telecoms and media conglomerate. NewAd built its business putting out of home posters in bars and restaurants, competing across Canada with another Montreal company, Zoom. […]
Four Royal Caribbean cruise ships – the newer ones that are the size fully loaded container ships – are now using screens on robotic arms for entertainment. The cruise line’s Quantum Class ships – like the Spectrum of the Seas – have lounges with these dancing screens, using ABB robotics arms. […]
8 Promotions and 14 New Hires. Special Recognition: Nancy Fletcher, retiring OAAA Chairman, is recognized for service to Out of Home at FEPE, now World Out of Home Organization(WOOHO) Conference in Dubai this week! Emily Scopinich, PROMOTED, Director at Posterscope, NYC. […]
William Eccleshare was interviewed by Yahoo Finance from the floor of the New York Stock Exchange during Clear Channel Outdoor’s first day of trading. He was asked to make the case for Out of Home and here’s what he said: “It’s a good moment for us. Out of home media has been growing very well the last few years. […]
The UK-based investment bank Barclays has refreshed the LED displays on the facade of its New York City headquarters on Seventh Avenue, putting on 7,046 square feet of new direct LED. “The enhanced signage system is a powerful example of how we infuse digital innovation into everything we do here at Barclays,” says Richard Haworth, CEO of the Americas for Barclays. […]