There’s no real revelation in content being updated or triggered based on open source data, but a new DOOH campaign goes the next step with a campaign for Piri allergy relief products that only goes live when pollen counts pass a certain threshold. […]
Nick Brien, CEO Dentsu Aegis. “Is our (OOH) ambition big enough?” (OOH cannot be content with 4 to 5% yearly increases) “White Walkers are coming and we (OOH) are sitting on a mountain of Dragon Glass. […]
The biggest DOOH publisher that will be launching Tremor’s inventory is GSTV, a data-driven digital video network pumping out content at thousands of gas stations nationwide. “The videos on these pumps is truly a one-to-one environment, compared to the video screens in elevators, for example, ” Baum said, explaining the partnership.”There’s less audience modeling that needs to be done. […]
The independent billboard operator trade body will help develop develop a standard to address some of the varied hardware issues currently sprinkled across the out-of-home landscape. The key reasons for standardization are: to save money, to improve quality, to enhance scalability and to make the buying and repair processes easier. […]
At 10:45 AM the 30 minute Coffee Break was over. Not so surprisingly the next speaker, Kym Frank, Geopath President, had the challenge of prompting the crowd to return after break. One of the strengths of Kym Frank is her passion and ability to get your attention when you may not want to give it. […]
On Tuesday, April 16th, PMD Media presented its first in a series of events in 2019, with a panel discussion on the emerging world of Programmatic Digital Out of Home or pDOOH. […]
Kinetic is WPP’s Out of Home media planning and buying unit, the biggest such company in the world alongside Dentsu Aegis’ Postercope. He replaces Stuart Taylor who has retired. […]
Here are the 2019 Carte Blanche winners for all markets: TORONTO MARKET: GRAND PRIZE. Title – Savings Every Minute. Client – Walmart. […]
A new report that looked at millions of connections from IoT devices present on enterprise networks found that over 40% of them do not encrypt their traffic. This means a large number of such devices are exposed to man-in-the-middle (MitM) attacks where hackers in a position to intercept traffic can steal or manipulate their data. […]
Comments on the tweet indicate that some Twitter users believed the image was genuine, or thought it might show a real billboard. This tweet that carries the photo was retweeted more than 100 times within an hour on May 21, 2019, after being posted by an account with nearly 40,000 followers. […]
In an apparent sign that GroupM will allow Kinetic to keep growing, the OOH agency launched its new Canadian division yesterday. The idea is to further integrate OOH into the rest of WPP’s media planning and buying operations, especially as even outdoor advertising becomes increasingly digital and reliant on data. […]
New reports include: Out of Home Attribution Case Study Analysis. Using attribution data, Rick Wilson, Associate Professor of Marketing at Texas State University, analyzed 45 case studies from a range of markets across the US to establish the impact of OOH on advertisers’ key performance indicators (KPIs). Cases included in the analysis were compiled by OAAA member companies. […]
JC Decaux was previously considered the front runner for the lucrative account before pulling out of the process due to the contract’s terms. The City of Sydney first launched expressions of interest for its outdoor contract – which includes installing and operating outdoor advertising displays, kiosks, toilets, shelters, communications pylons, seats, bins and WiFi services – in late 2017. […]
Fletcher’s career in OOH advertising spans more than 40 years. She began working at Naegele Outdoor Advertising in 1978, where for over a decade she served in various positions including general council and president & general manager of the Minneapolis-St Paul market. […]
The National Center for Missing & Exploited Children (NCMEC) and ad agency M/H VCCP have launched Runaway Train 25, a cross-industry initiative that sees more than 450 digital billboards and transit screens raising awareness ahead of Saturday’s National Missing Children’s Day. […]