Editors’ Picks

The Drum: Los Angeles aims to curb gun violence with ‘Louder Than Guns’ OOH campaign

‘Louder Than Guns’ is a two-part campaign inspired by the frustration high school students of Los Angeles feel toward the apathy and normalization of gun violence. The first part harnesses that frustration into ‘Gunsure Insurance’ ads to spark conversation, then transitions into actionable ways Angelenos can get involved to make a difference. […]

thedrum.com
Fri, May 24, 2019 at 5:10 PM

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Indian ad agency Origins Advertising selects Edge1 OOH Software to automate OOH buying (Exchange4media)

Origins Advertising has implemented Edge1 outdoor advertising software platform to automate the business operations of its growing number of OOH advertising media sites. […]

exchange4media.com
Fri, May 24, 2019 at 4:57 PM

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16:9: Great Digital Signage Screens Can Come In Small Packages

Guest Post: Christina Condomaros, Yodeck Christina Condomaros Smaller screens for digital signage probably isn’t something you think of as effective. I mean, bigger is better, right? But smaller screens could be the perfect showstoppers – and money makers. […]

sixteen-nine.net
Fri, May 24, 2019 at 8:35 AM

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How to create the most effective billboard ad for your business (Martech Series)

Build your Brand. The single biggest mistake organizations make when creating a billboard is including too much information. They misunderstand what a billboard is doing for them, that it’s about creating brand awareness. […]

martechadvisor.com
Fri, May 24, 2019 at 12:55 AM

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What is an audience “Universe” in OOH advertising? (Geopath via OOHToday)

Universe is the total group of persons in a specific geographic area that share a common characteristic. […]

oohtoday.com
Fri, May 24, 2019 at 12:22 AM

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Examples of good OOH and DOOH creative from last week (OOHToday)

Skurnik, Betches, Todd Turner, 56 Black Men, Kylie Skin, Smoking Aladdin, MYCEGV, Rocket Mortgage, SCA, Poppy Wall of Honor and Maxx —3 Videos. […]

oohtoday.com
Fri, May 24, 2019 at 12:10 AM

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How to finance replacing your digital signage network every three years (CIO Review)

Instead of laying aside vast sums of money to purchase a new digital signage network every three years, retailers can finance technology investments to maintain an even cash flow. This way they can afford acquiring the latest technology. […]

cioreview.com
Fri, May 24, 2019 at 12:10 AM

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JC Decaux executives outline plans for programmatic, audience-based out-of-home category growth in Australia (CMO)

JC Decaux has its sights set on dominating and growing Australia’s out-of-home media market and will use data and audience-based programmatic capability, as well as its broader array of OOH assets, to do it, its CEO says. It’s been six months since the European-based company completed its $1.12bn acquisition of Australia’s APN Outdoor Group. […]

cmo.com.au
Thu, May 23, 2019 at 11:47 PM

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16:9: How High Dynamic Range Is Transforming Digital Displays

Guest Post: Aaron Cheesman , D3 Dynamic Digital Displays Aaron Cheesman The video industry has gone through monumental changes over the years. However, for a long time, the focus was on producing thinner screens and higher resolutions. […]

sixteen-nine.net
Thu, May 23, 2019 at 11:44 PM

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NCMEC Launches Geo-Targeted DOOH Campaign to Help Find Missing Children (Grand Visual)

Organized by the Out of Home Advertising Association of America (OAAA), and produced by Grand Visual, the campaign aims to harness the public’s help to join the search by publishing the names and photos of missing children and raising awareness of the number to call for sightings; 1-800-THE-LOST. […]

grandvisual.com
Thu, May 23, 2019 at 11:41 PM

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A preview or Digital Signage Summit Europe 2019, July 3-4 in Munich (Display Daily)

DSS Europe returns to the recently extended Hilton Munich Airport, Germany. The event is a joint venture between Integrated Systems Events, producers of the Integrated Systems Europe exhibition, and invidis consulting, a leading German digital signage consultancy. […]

displaydaily.com
Thu, May 23, 2019 at 7:15 PM

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“Even a static billboard is like Instagram on steroids” – and other top quotes from OOH 2019 conference (Billboard Insider)

OAAA President and CEO Nancy Fletcher: I want to leave with you the single most important lesson I’ve learned in 40-plus years in OOH. The OOH industry would in no way be where it is today without collaboration. Dentsu Aegis CEO Nick Brien grades the industry: A 4% market share with one of the lowest CPM’s in the media business is a C. […]

billboardinsider.com
Thu, May 23, 2019 at 6:37 PM

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16:9: DSF Toronto Plans June 6th Mixer Based On Digital Signage In Dining

Capital Networks’ Kelly Smith and the Toronto chapter of the Digital Signage Federation have organized the second in what is planned as a running series of breakfast mixers. The June 6th event is focused on Digital In Dining, and features people from McDonalds and Aramark, as well as iGotcha Media. The event is out in Mississauga at Samsung’s Canadian HQ. […]

sixteen-nine.net
Thu, May 23, 2019 at 11:17 AM

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The DOOH industry is consolidating, which means it is getting mature: Adrian Cotterill (Interviewed by Broadsign)

Another London Digital Signage Week (LDSW) has come and gone, and we thought we’d check in with one of the organizers, DailyDOOH’s editor-in-chief Adrian Cotterill, to get his take on how it all went. […]

broadsign.com
Thu, May 23, 2019 at 11:15 AM

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GSK claims to have launched the “first truly programmatic DOOH campaign in the UK” (DSConnection)

London, 23 May 2019: GSK has launched the UK’s first end-to-end, fully automated digital out-of-home (OOH) campaign trade for its Piri allergy relief products. […]

digitalsignageconnection.com
Thu, May 23, 2019 at 10:07 AM

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