GSK has launched what it is claiming the be the UK’s first fully automated digital out of home ad – a campaign for anti-allergen brand Pirinase informed in real-time by MET Pollen Data. […]
Las Vegas-based Digital OOH start-up Adomni is touting what it calls the largest single national programmatic digital billboard campaign ever booked in the U.S. A campaign for a new line of skin care products targets 4,300+ U.S. roadside digital billboards and 1,500+ digital video screens in 200+ shopping malls. […]
A virtual GIF of a person skating through the night, that's what a recent innovative OOH execution by Adidas Originals on 20 consecutive metro pillar hoardings looks like. Although brands like Netflix, Coca Cola has done something similar in the west, we asked brand experts if this trend will follow in India and how much this could cost, how the premium is it as compared to regular OOH. […]
Kinetic India co-CEO Rachana Lokhande. Under her leadership, Kinetic India’s overall business grew by 19%. Rachana started her career in the OOH industry as a media planner and buyer at Ensure Outdoor Advertising. […]
Parry-Okeden takes over from Steve O’Connor, Chief Executive Officer of JCDecaux who is stepping down as Chairman after a successful five-year tenure. Steve O’Connor will remain on the Board. […]
Quarter one 2019 attracted 20 submissions from OMA members including: JCDecaux, oOh!media, and QMS Media. […]
The report, conducted by PwC, reveals that classic Out of Home continues to grow at a faster rate than previous quarters, with growth of 3.1%, and Digital Out of Home saw growth of 10.9%. Digital share of total Q1 revenue was 49%, a slight decline from 53% seen in Q4 2018, in line with seasonal trends. […]
The IBO COOP Marketplace has been successfully connected to the Vistar Media’s programmatic monetization platform. […]
The campaign is for the 21-year-old influencer’s new DTC skincare line, Kylie Skin. Conceived with the help of the digital out-of-home ad-tech company Adomni—and 22 publishers in the OOH space, including Lightbox, Clear Channel Outdoor and Lamar—the campaign came to life across billboards in shopping malls, along roadsides and anchored in metropolitan meccas like Times Square. […]
On the DOOH side of the business, the company now counts GSTV as a platform partner. GSTV operates screens at thousands of gas stations across the country. Both GSTV and Tremor Video DSP use Dstillery data to optimize impressions. […]
Part of the focus of the FBI’s inquiries has been the out-of-home advertising sector. There is also speculation that the FBI has issued a subpoena to demand information from an unidentified media owner. There is no suggestion of wrongdoing by LVMH, which owns brands including Louis Vuitton, Moët & Chandon, Veuve Clicquot, Hennessy and Christian Dior. […]
12 Moves this week. Stephanie Gutnik, leaves DOOH tech firm Broadsign after more than six years. Originally hired as a marketing copywriter, Stephanie became an integral part of the company and a fixture at industry events, en route to a fruitful tenure as VP of Business Development. […]
Billboard operators in Florida were pioneers in emergency messaging, more than a decade ago. Current examples of weather alerts on digital billboards in Oklahoma, Arkansas, and Tennessee prove the point made in this trailblazing case study posted on FEMA’s website: “Digital technology enables quick delivery of emergency messages via high-tech billboards. […]
The trigger is based on the TORNADO warning polygon area and if a billboard’s Latitude/Longitude is located inside that polygon then it will override the current ads with only the static Tornado Warning image until the warning is over and then resume ads. You’ve gotten quite a bit of publicity. We did not send out a press release on this story. […]
The key ingredients affording these remedies in collection litigation include: Requiring a stated term of the contract for a year or more, rather than a mere month to month obligation. Providing that a breach occurs upon failure to pay after notice and 30 or less days. […]