Wednesday, January 15, 2025

Editors’ Picks

Monday, May 13, 2024 Mon, May 13, 2024

India’s OOH trade body IOAA about to launch its unified audience measurement tool, RoadStar (Pitchonnet)

After presenting “RoadStar” before AAAI last week, IOAA said that it may take a few weeks for the tool to become an industry currency as AAAI seeks clarity. RoadStar covers over 800 markets across the country, ranging from the metro cities to non-metros to the taluka level. It delivers comprehensive metrics for over 60,000 media sites. […]

pitchonnet.com
Mon, May 13, 2024 at 7:26 PM

Zitcha and Venvee join forces to measure the effectiveness of in-store media campaigns using AI (AdNews)

Using advanced AI, Venvee creates a virtual 3D model of the store called a ‘digital twin’, then anonymously collects the full in-store journey of each individual shopper through retailer's security cameras from entry to exit, inclusive of the shoppers’ precise locations, interactions with products, advertisements and other store features. […]

adnews.com.au
Mon, May 13, 2024 at 7:12 PM

Sunday, May 12, 2024 Sun, May 12, 2024

Digital signage software firm Creative Realities reports Q1 2024 revenue of $12.3 million, up 24%

Strong Revenue Growth, Refinancing Underway, 2024 Outlook Reaffirmed. LOUISVILLE, Ky., May 10, 2024 -- Creative Realities, Inc. (“Creative Realities,” “CRI,” or the “Company”) (NASDAQ: CREX), a leading provider of digital signage and media solutions, announced its financial results for the fiscal first quarter ended March 31, 2024. […]

Creative Realities
Sun, May 12, 2024 at 7:04 PM

Retail MediaX Conference June 11, 2024 in London (RetailX)

Retail MediaX – Cavendish Conference Centre, 22 Duchess Mews, London; Tue 11 Jun 2024 9:00 AM - 5:00 PM. From building a technology stack to setting up OOH/in-store infrastructure, utilising first-party data for monetization, Retail MediaX explores the experiences of well-established retailers in this space to new entrants and the agencies who are helping make things tick. […]

retailx.events · Promoted content
Sun, May 12, 2024 at 6:34 PM

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