Recent OOH personnel moves (OOHToday)
32 moves reported this week. […]
oohtoday.com
Sun, Jul 7, 2019 at 5:49 PM
Sun, Jul 7, 2019 at 5:49 PM
32 moves reported this week. […]
Composition expresses the percent of a unit’s impressions that are made up of a particular audience. Think of it as a pie chart with slices representing mutually exclusive audiences. It can be based on any demographic profile available in the Geopath database. […]
JCDecaux Australia chief executive Steve O'Connor has hit back at the Queensland government's plans to ban junk food advertising on its billboards and raised concerns other Labor states might follow suit. […]
Readers will be shocked to read that I don’t know a lot about skateboards or skateboard retailing. Shameful, but true. I did not know, for example, that they can look like over-priced kitchenware stores, or a forgotten part of the Caesars Palace resort in Vegas. […]
A Toronto advertising company is stoking public intrigue in the Kawhi Leonard saga by running messages on thousands of its digital screens aimed at wooing the basketball superstar into staying with the Toronto Raptors. […]
Despite the wide and varied range of people who visit the gym, digital signage can be used to target all audiences. This form of digital marketing can be used to entertain and engage those who are finding running on the treadmill a chore, as well as targeting the other percentage of engaged and interested gym-goers with helpful information and relevant content. […]
As part of the City of Vancouver’s street furniture contract with Outfront/JCDecaux, seven of these digital signs are planned around the downtown peninsula. Two of the first digital signs have been installed near the art gallery, one on West Georgia in front of the plaza (known as šxʷƛ̓ənəq Xwtl’e7énḵ Square), and one on Robson Street, half a block east of Burrard. […]
Everyone knows that the Supreme Court’s decision in Metromedia, Inc. v. City of San Diego (1981) is the leading case on sign regulation. […]
The research firm IHS Markit says OLED display costs are expected to drop as technology that effectively prints the displays matures and production capacity expands. Inkjet-printed (IJP) organic light emitting diode (OLED) display technology is set to enter mass production next year, with capacity expected to rise as much as 12X from 2020 through 2024, says the business information provider. […]
We stopped by as many booths as we could, getting video footage at some and taking notes on others. Either way, you’ll want to learn about these products to find out more about what’s coming to market in the next year. In 2019, digital signage can be a visual representation of the commitment to technology a company invests in. […]
The award was handed over for the first time during the industry's European annual meeting. “The Nordic region is considered being the most innovative digital signage market in Europe. It is a benchmark regarding digital concepts and cross-border consolidation. […]
In London, this clustering has become an epidemic as I’ve often heard media folk talk of over-supply of the format in the capital. If this out of home digitisation trend continues, we may find ourselves in a position where advertisers can’t reach audiences outside of the major cities. Route suggests 68% of Britons will see any sort of digital poster at least once a week. […]
Outdoor sites are disappearing and aren't being replaced by big digital screens. Digital outdoor just doesn't seem to be making it out of London, or at least making it out of the UK's biggest cites. There is probably not a single soul who would disagree with this. […]
JCDecaux has revealed a multimillion-dollar investment at T3 Domestic terminal as Sydney Airport appoints the company as its exclusive advertising partner across all domestic and international terminals for the first time. The outdoor player will launch more than 60 new digital and static opportunities at T3 that capture the premium Qantas travelling audience. […]
When considering the trends in LEDs, we often divide our discussion in to categories like microLED, miniLED and Narrow Pixel Pitch (NPP) LED. Let me throw out the idea of discussing trends based upon the final display backplane technology. The four categories I suggest are silicon, transparent, PCB (printed circuit broad) and flexible. […]