Advertisers voice concerns about how DOOH advertising works versus static (Mediatel)
In London, this clustering has become an epidemic as I’ve often heard media folk talk of over-supply of the format in the capital. If this out of home digitisation trend continues, we may find ourselves in a position where advertisers can’t reach audiences outside of the major cities. Route suggests 68% of Britons will see any sort of digital poster at least once a week. […]
Wed, Jul 3, 2019 at 5:51 PM