Those of you familiar with my blogs likely are familiar with how technology sometimes really creeps me out. Atop the list of my tech paranoia are autonomous vehicles. Not too far behind that is facial recognition. […]
By Adam Green, SVP and GM, Broadsign Reach. ... much of the programmatic activity is still fairly “programmanual,” with a lot of manual work on the buy and sell sides to set up a campaign in private deals or with bespoke data targeting. […]
Insight into the jury room, the winners, the USA, plus a look at Digital’s progress in the outdoor category and beyond. It was a great privilege to be the UK creative industry representative on this year’s Outdoor Lions jury. […]
Last spring, Starlite Digital began rolling out its national network of “intelligent” digital video screens at supermarkets, big box retailers and drug stores. The company says it is capitalizing on the close relationships built with these sectors by its sister company, Starlite Media. […]
The Singapore-based ad tech company automated the planning and buying of OOH campaigns for HP Printers, Domino’s, and Lazada. Moving Walls has built a complete technology stack - Moving Audiences - to connect OOH to digital advertising demand-side platforms. Moving Audiences is built on a location intelligence platform that enables OOH planning and measurement. […]
Industry experts share their insights on what led to the jump in government spending on OOH advertising. The spend on OOH advertising by the Union government have gone up ever since the Narendra Modi government came into power at the Centre, a latest report released by MIB minister Prakash Javedkar has revealed. […]
What’s the history of the Atlanta sign. The permit for this non-conforming site came from a Settlement Agreement with the city of Atlanta and Larry Roberts’ Boardworks entered into around fifteen years ago when some element of the sign code was amended. I believe that Boardworks had four signs permitted in that agreement, all of which had already been converted. […]
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McDonald’s, the reigning king of QSR and fast food, seems not to have been soured on digital experiences despite a rather unappetizing scandal with previous touchscreen rollouts. In fact, their new 480,000-square-foot, Gensler-designed global headquarters in the West Loop neighborhood of Chicago is chalk full of interactive digital installations for corporate employees to enjoy. […]
Tightrope Media Systems is one of the oldest companies in the digital signage ecosystem, with roots tracing back to 1997 in Minneapolis. Co-founder J.J. Parker bought a stack of books and taught himself coding to come up with what was then called a video bulletin board system for local schools. […]
With the airport terminal under intensive operation 24/7 and staff becoming more dependent on the use of technology for daily tasks, it was imperative to devise a network to withstand heavy usage with a low failure rate. Key project requirements and challenges: Check-in considerations. […]
All analog media are projected to decline with the exception of out-of-home, which will remain stable at a 6.5% share of ad budgets. TV is poised to lose its dominant share of global ad spending within the next two years, according to a revised outlook released today by Publicis Media's Zenith unit. […]
Insider has seen average values of 4-6 times billboard revenue and 8-14 times billboard cashflow during a 30 year career lending to Out of Home. The three US public Out of Home advertising companies had a mean gross value of 5.1 times revenue and 16.7 times cashflow (EBIDTA) as of July 8, 2019. […]
Programmatic DOOH is about data. We’ve reached the point in our little island of the advertising game where intuition needs to lead to testable hypotheses, and where real decisions can be made based on the findings. […]
Questions covered: Competition among programmatic DOOH providers. The Kylie Jenner campaign. OOH Rates, pricing and markups. […]