3 free agents, an OOH acquisition and 47 moves. All the Global personnel transitions of the 3 OOH companies they purchased. […]
Carvertise, Global, Clear Channel, Lamar, Intersection, Vector, JCDecaux, OUTFRONT. Guinness summer OOH campaign ‘Guinness Time’ incorporates dynamic scheduling that triggers ads depending on the changing summer weather in Northern Ireland. […]
The easiest and safest way to insure the sign lease survives the sale of the property is to record the lease, or a memorandum of the lease, in the real property records. […]
The World Out of Home Organisation (formerly FEPE International) has confirmed Toronto in Canada as the venue for its 2020 Congress. The Congress will be held from June 3-5. WOO represents Out of Home media owners, specialist agencies and suppliers worldwide. […]
If DOOH and Digital Signage’s core DNA are to be one-to-many media, that doesn’t mean that contextualisation isn’t relevant nor possible. Call it “mass contextualization” or “personalisation at scale”, it works. As a pioneer in our space, Quividi has been collecting and analyzing billions of audience data, that demonstrate the value of data-driven contextualized content. […]
He was 62 years old. Wally Kelly retired after 11 years as Chairman & CEO of CBS Outdoor, (now OUTFRONT Media) in 2015, where he directed all market operations in South America, US, Canada and Mexico. From 1979 to 1984 he was Sales Manager and VP/National Sales in Chicago for Whiteco Metrocom, Inc. […]
OOH ad agency Talon has acquired OOH creative services specialist Grand Visual, and its digital OOH ad tech provider QDOT. The strategic acquisition enables Talon to further enhance its abilities across the US and to manage the increased demand for dynamic utilization of the digital landscape as the OOH industry evolves. […]
Direct-to-consumer (DTC) brands have figured it out first again. These aggressive and counter-intuitive marketers have found one of the oldest forms of advertising to be the best valued and often most effective. DTC brands like Casper mattresses have proven that out-of-home (OOH) advertising (which is now digital and updated in real-time) has come a long way from P.T. […]
Stuart Taylor, who retires this month after six years in the role, lamented that a lack of funding in Outsmart meant the sector was left wanting. Taylor's messages come as major UK clients, including Nationwide and Vodafone, delivered a unified call for changes in the OOH market, including a funding reappraisal for Outsmart, which was downsized and stripped of a CEO and chairman in 2016. […]
Neuroscience research released today (July 11 2019 ) demonstrates how full motion digital out-of-home (DOOH) campaigns which use enhanced technology are eight times more impactful than creative content carried by static displays. […]
What about the business cycle? Look back at the crisis of 2008-2009. GDP back 5%…We saw a 15% setback in media as a whole. […]
As part of its ongoing international expansion effort, UK-based out-of-home agency Talon has acquired digital OOH creative specialist Grand Visual, and its campaign management platform QDOT. Terms weren’t disclosed. Grand Visual will retain its identity, and continue to work autonomously with agencies, media owners and brands, including Warner Brothers, Amazon Studios, Netflix and Spotify. […]
Digital Signage Stories, the official podcast of Digital Signage Expo and its editorial partner site DigitalSignageConnection.com, highlights successful digital signage projects and installations deployed around the world in a variety of different vertical markets. […]
Benefits to the brand or the retailer include: Points of sales in new places. Reduced overhead costs. Ability to gather shopper data. […]
Change ingredients and prices in no time, highlight the daily special or spotlight menu items with stunning photography – more and more restaurants are using digital menu boards to provide a better customer experience. […]