Posterscope USA chief: Why new DTC and tech brands are using OOH advertising (Campaign)
Direct-to-consumer (DTC) brands have figured it out first again. These aggressive and counter-intuitive marketers have found one of the oldest forms of advertising to be the best valued and often most effective. DTC brands like Casper mattresses have proven that out-of-home (OOH) advertising (which is now digital and updated in real-time) has come a long way from P.T. […]
Thu, Jul 11, 2019 at 10:08 PM