Editors’ Picks

DOOH Network PatientPoint Launches PatientPoint® Proximity™ Mobile Engagement Program (PRNewswire)

The program uses location-based marketing technology to offer waiting patients a custom blend of timely condition-specific education and complementary brand messaging on their mobile devices to prepare them for their visit. Visiting the doctor's office is inherently stressful for many Americans—and the waiting is often the hardest part. […]

prnewswire.com
Tue, Jul 23, 2019 at 12:11 AM

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Authorities are preparing to regulate chaotic outdoor advertising installations in India (Exchange4Media)

The civic bodies are aiming to ensure a permanent income through the introduction of licensing fee and curb illegal hoardings installed along roads and streets. Indrajit Sen, Chief Executive Officer, Consultant at Indian Outdoor Advertising Association (IOAA), says rampant illegality in outdoor advertising is a misconception. “Cities that have regulations are mostly free of illegal structures. […]

exchange4media.com
Tue, Jul 23, 2019 at 12:10 AM

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AdWeek: After 28 Years, Out-of-Home Trade Body Has a New CEO in IAB’s Anna Bager

The Out of Home Advertising Association of America (OAAA), the trade body that represents the out-of-home advertising industry, has tapped Interactive Advertising Bureau (IAB) executive vice president Anna Bager as its next president and CEO. Bager will start the role in September. […]

adweek.com
Mon, Jul 22, 2019 at 8:44 PM

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The Guardian: Internet advertising to grow at slowest rate since 2001 dotcom bust, outdoor to keep steady growth

Sector to be outpaced next year by cinema ads as big companies raise fears over digital scandals. The outdoor advertising sector – which includes billboards, the sides of buses and railway stations – is also expected to grow at a healthy 5% globally in 2020, bucking a downturn in ad spending on other media including newspapers and TV. […]

theguardian.com
Mon, Jul 22, 2019 at 8:41 PM

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FAQs About Cannabis Advertising (OAAA)

As more states legalize cannabis, OAAA has assembled advertising regulations (which vary state to state). If you have questions about specific rules governing cannabis marketing, let us know (kyoakum@oaaa.org). Meanwhile, here are answers to commonly asked questions about this new sales category: 1. […]

specialreports.oaaa.org
Mon, Jul 22, 2019 at 8:38 PM

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How will 5G affect the digital signage industry? (DSConnection)

This week’s question is answered by members of the DSE Advisory Board INDUSTRY CONSULTANTS COUNCIL “The promise of 5G is effective wireless broadband in a way that has not existed before – equal to most common wired connections. […]

digitalsignageconnection.com
Mon, Jul 22, 2019 at 8:37 PM

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What Buyers Of LED Displays Must Know About FCC Compliance (OOHToday)

It is vital for buyers of LED displays to understand this and do their research. We’ve pulled together some information in this post to help you. What is the FCC? […]

oohtoday.com
Mon, Jul 22, 2019 at 3:51 PM

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Oriental Sunrise Media Group Selects Broadsign to Power One of Asia’s Largest Digital Displays (DSConnection)

MONTREAL, JULY 23, 2019 — Broadsign International Inc., the leading out-of-home (OOH) marketing solution, today announced that it has been selected by Oriental Sunrise Media Group, a growing Chinese OOH media company, to deliver advertising, augmented reality, and live content experiences to Oriental Sunrise’s digital signage network. […]

digitalsignageconnection.com
Mon, Jul 22, 2019 at 2:46 PM

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Financial advisory firm PJ Solomon expands its coverage of digital signage industry to include professional AV segment (Globenewswire)

“A convergence of product trends, healthy corporate and consumer appetite for connectivity, and a fragmented industry will drive increased consolidation as AV companies seek to unlock synergies to better compete in the market and scale their businesses,” said Mark Boidman, Managing Director and Head of PJ SOLOMON’s Media & Tech Services team. […]

globenewswire.com
Mon, Jul 22, 2019 at 2:34 PM

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16:9: OAAA Names IAB Exec To Head OOH Media Trade Body

The Out of Home Advertising Association of America (OAAA) has named Anna Bager, Executive Vice President of the Interactive Advertising Bureau (IAB), as its new President & CEO. Bager’s takes over in mid-September from Nancy Fletcher, who ran the organization for 29 years, and announced earlier this year she was retiring. […]

sixteen-nine.net
Mon, Jul 22, 2019 at 9:31 AM

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iGotcha Media and BrightSign Install Digital Signage in Loto-Quebec Kiosks (DSConnection)

Loto-Quebec – a Canadian government organization that oversees all lottery activities throughout Quebec – sought the help of iGotcha Media to create a dynamic menu-based digital signage solution for Loto-Quebec point-of-sale kiosks in several Walmart locations. The digital displays showcase lottery products, with content updated on a weekly basis to highlight current promotions. […]

digitalsignageconnection.com
Mon, Jul 22, 2019 at 9:16 AM

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16:9: Quebec’s Lottery Corp Rolling Out Menuboard-Style Screens In Walmart Kiosks

Loto-Quebec was an early adopter for digital signage, putting screens in retail sites well more than a decade ago. Much of what the lotteries concern does is a basic set-up in convenience stores, but like other lottery companies they try to create a larger, special purpose presence in shopping malls and heavy foot traffic retail locations like Walmarts. […]

sixteen-nine.net
Mon, Jul 22, 2019 at 9:02 AM

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Highlights from Digital Signage Summit Europe (Display Daily)

Digital Signage Summit Europe (DSS Europe) to the Hilton Munich Airport hotel. DSS Europe, which took place this year 3-4 July, is Europe’s leading strategy conference for the digital signage and digital-out-of-home (DooH) industry. […]

displaydaily.com
Mon, Jul 22, 2019 at 12:35 AM

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Why out-of-home is withstanding the threat of digital and growing with it (Bizcommunity)

Jacques du Preez, CEO of Provantage Media Group. I recently reviewed some research conducted by MAGNA Intelligence, the well-respected US-based resource on advertising and media, which presented the historic and projected share of global advertising revenue by media channel, and it made for some very interesting reading. […]

bizcommunity.com
Sun, Jul 21, 2019 at 4:01 PM

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NY Times: Despite High Hopes, Self-Driving Cars Are ‘Way in the Future’

Ford and other companies say the industry overestimated the arrival of autonomous vehicles, which still struggle to anticipate what other drivers and pedestrians will do. A year ago, Detroit and Silicon Valley had visions of putting thousands of self-driving taxis on the road in 2019, ushering in an age of driverless cars. […]

nytimes.com
Sun, Jul 21, 2019 at 3:40 PM

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