BELLEVUE, Wash., July 25, 2019 — Ossia Inc. (“Ossia”), the company behind the FCC approved Cota® Real Wireless Power™ technology, e-peas S.A. […]
The World Out of Home Organization (formerly FEPE International) will be hosting a networking presentation with partners the Out of Home Advertising Association of America (OAAA) and research body Geopath in NYC in an opening session for Digital Signage week in New York on October 14. […]
India is among the fastest growing out-of-home (OOH) markets in the world with PWC forecasting revenue to reach US$545mn by 2020, growing at a 9.3% CAGR. However, major advertisers have called for the industry to address the need for standard metrics. […]
Beverage ad that is sure to drive foot traffic and increase additional impulse buys: OUTFRONT Media. Coca-Cola reaches their audience on a busy Chicago Expressway to promote their newest concoction. […]
Tarun Katial, CEO, ZEE5 India took the stage at the 15th Outdoor Advertising Convention (OAC) 2019 and underscored the importance of merging outdoor advertising with technology for sustainable growth. With the advancement in technologies, an enormous amount of data is available everywhere. […]
Lee Mabey, Integration Strategy Director, Posterscope. Media owners are already demonstrating the opportunity for content in the UK Out of home marketplace with JCDecaux’s long-standing Sky News partnership across the Transvision network and the full motion Euro News edits across Global’s London Underground Digital 48 portfolio. Brands are already making their moves into this space. […]
Hong Kong landlords are famous for squeezing revenue out of every last square inch of their buildings. For some, that means renting not just the horizontal surfaces, but the vertical ones as well. The rights to hang neon signs and billboards from Hong Kong's high-rises increasingly equates to big money for landlords. […]
Pattison offers a range of classic and digital formats located throughout the passenger terminal, including opportunities for unique placements and dominations across the terminal’s check-in, security, domestic and transborder lounges, and arrivals areas, with new digital displays coming in the fall. […]
OOH is getting lots of attention right now. All the opportunity is on the demand side – as supply is dominated by big OOH players. Opportunities include: aggregation of demand; workflow; and making DR work in OOH. […]
H1 2019 results: Adjusted revenue up +12.1% to €1,842.3 million; Adjusted organic revenue up +5.2%, with Q2 at +5.1%; Adjusted operating margin of €306.4 million, up +29.4%; Adjusted EBIT, before impairment charge, of €136.1 million, up +58.6%; Net income Group share of €96.0 million, up +86.8%; Adjusted free cash flow of -€7.8 million, down -120.3%; Adjusted organic revenue expected to be flat in Q3 2019 compared to Q3 2018. […]
Though grocery stores have not been immune to the changing fortunes of the retail space, revenues in the space continue to grow year on year, clearing more than $640 billion in the United States in 2017. […]
Purchasing static billboards has notoriously been time- and labor-intensive, often taking weeks or months to deploy a single campaign. Flucations in design, labor, maintenance and availability have made it difficult for smaller advertisers to control costs. “Traditionally, outdoor advertising was one-size-fits-all, ” Messimer-Henley said. […]
With automated, performance-based targeting and data-driven trading driving growth in digital out of home (OOH), GroupM, the world-leading media investment group, and Kinetic, the world’s largest planner and digital innovator of OOH advertising, will be utilising Vistar Media’s technology to deliver cutting-edge campaign execution capabilities which enable real-time decisioning. […]
Traditional methods of advertising are proving a safer option for businesses in the wake of digital advertising controversies. Offering advanced targeting, action-based payment, and the ability to track with granular detail the success of campaigns, digital advertising’s growth has been insatiable since early innovations more than two decades ago. […]
The state Senate approved a House bill this week that changes the rules for relocating billboards along North Carolina highways, but there’s wide disagreement over exactly what the bill does. Supporters of House Bill 645, including the N.C. […]