OOH-loving independent agencies. The Cohoot crowd is coming together to create a list of independent agencies who love OOH. Headlining the list so far is Empower Cincinnati and Delta Media. […]
Insider’s take: It’s a tale of two markets in out of home. The top 20 DMA’s are growing faster than the other DMA’s. This means slower revenue growth for Lamar and probably also Link Media, which are active in smaller markets. […]
The Empire State Building in New York has opened a 10,000 square foot museum in the 2nd floor of the building as a mechanism to reduce perceptions of long waiting lines to get to the observatories on the 86th and 102nd floors. […]
International Digital Signage Expo – IDSE 2019 August 27-29, 2019 Saudi Arabia. Bank Customer Experience (BCX) Summit September 23-25, 2019 Chicago. Digital Signage & Interactive Solutions Summit September 23-24, 2019 London Stansted, United Kingdom. […]
The analyst firm DSCC, which focuses on the supply chain for the display industry, is suggesting the trade tariffs US President Trump will be imposing Sept. 1 on China could raise end-user costs by 10% across the range of electronics products coming out of that country. But it also suggests over-supply in the industry might actually push prices down in the short-term. […]
8 Outdoor touts itself as the UK’s fastest growing out-of-home media owner, rapidly investing in digital roadside billboards and industry leading technology. They launched business in September 2015 and on their website stated, “to challenge the belief that premium digital out-of-home is beyond the reach of most advertising budgets. […]
By mapping out historical weather data against sales metrics for Cidre, Stella discovered a two-degree temperature rise above the monthly norm triggered a sales rise. Based on this, digital out of home posters were identified as the optimum channel, due to their proximity to store. […]
Baton Rouge-based Lamar Advertising Co., an outdoor and transit advertising company that operates as a real estate investment trust, saw an uptick in business during second quarter. Lamar Advertising had $448 million in net revenues during second quarter up from $419 million as of June 2018. […]
More digital billboards could soon be added to San Jose's cityscape. On Tuesday, city leaders unanimously approved exploring installing electronic signage, they say, will modernize downtown and ease blight. […]
A major car dealership brand in California focusing on four key markets (Los Angeles, San Francisco, Sacramento, San Diego) created an OOH campaign using Clear Channel Outdoor RADAR (CCO RADAR) to reach specific consumer segments: Adults 25-34, households with children and consumers who had visited competitive economy auto dealerships in the past 90 days. […]
Hivestack has created a custom DSP specifically for Kinetic underpinned by location intelligence from MiQ and their mobile data partners, which will allow Kinetic to buy digital OOH inventory in real-time and provide footfall attribution models for their clients. […]
Watkins Outdoor’s installed a 22’5″ by 36’5″ digital billboard in Missouri. Daktronics manufactured the sign. Insider asked Daktronics project manager Doug Stearns how it was done. […]
Ask ad agencies and brands about the top attributes of OOH, and creative impact always appears on the short list. […]
People have no lack of options when it comes to subscription streaming services, and they’re only growing weary as more companies like Disney, WarnerMedia and NBCUniversal enter the fray. Deloitte’s annual Digital Media Trends survey found that 47 percent of U.S. consumers say they’re frustrated with all the options. […]
The survey results prove that Buzztime provides reach and engagement for advertisers on its network, which is broadcast on over 12,000 TV and 65,000 tablet screens at over 2,600 venues in North America. Nielsen estimates that the Buzztime DOOH network delivers over 93.5 million gross minute impressions per month, per advertiser. […]