Editors’ Picks

LG releases bright, thin and transparent screens for the digital signage segment (BN Americas)

Among the solutions presented by LG, the 55-inch OLED Transparent stood out and is surprising for its slim bezels and elegant design. The most surprising aspect of this product is its transparent screen, which goes out of the conventional, to display any type of information and graphics in a creative way. In addition, it allows you to install it anywhere, so it attracts attention immediately. […]

bnamericas.com
Fri, Aug 9, 2019 at 7:10 PM

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Good for OOH: more Americans are driving than ever before (Geopath)

In the last 5 years, the number of registered vehicles in the United States has grown 11% to more than 276 million. That adds up to a lot more miles spent on roadways as well.  Over the last 5 years, the number of vehicular miles driven in the US is up 8%, with months like July, August, and October being high-points every year. […]

blog.geopath.org
Fri, Aug 9, 2019 at 6:23 PM

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Digital Signage at Virgin Holidays Retail Chain Boosts Dwell Time and Offers Proof of Ad Play (DSConnection)

Digital signage was installed across Virgin Holidays’ 100 UK-wide retail stores to drive customer engagement through relevant localized time-sensitive offers and tailored content, remove the need for onsite servers thereby improving efficiencies and delivering scalability and provide proof of play for third-party sponsors/advertisers. […]

digitalsignageconnection.com
Fri, Aug 9, 2019 at 8:27 AM

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16:9: AdMobilize Gets Patent Grant For Analytics-Triggered Digital Signage Content

Miami-based computer vision company AdMobilize has been granted a US patent for a “method and system for dynamically adjusting displayed content based on analysis of viewer attributes.” That dynamic content is based around the use of anonymous video analytics – the core business of AdMobilize. […]

sixteen-nine.net
Fri, Aug 9, 2019 at 8:19 AM

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16:9: Cruise Line’s Mega-Ship Includes Dining Hall With Experiential LED Walls

The Spectrum of the Seas, a new mega-cruise ship in the fleet of Royal Caribbean International, uses big direct view LED screens to great effect in its main dining room. The three level dining area can feed more than 1,800 people at once. Passengers walk in from two decks, via a 16-meter-long LED corridor. […]

sixteen-nine.net
Fri, Aug 9, 2019 at 7:38 AM

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16:9: Digital Signage Tech Profider Creative Realities Paid About $8.5M For Allure, $6.3M In Cash

Creative Realities paid roughly $8.5 million last fall to buy Allure off of Christie Digital Systems, according to SEC quarterly report filings by CRI. […]

sixteen-nine.net
Fri, Aug 9, 2019 at 7:05 AM

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The Drum: Puma’s geo targeted DOOH campaign by Havas Media

Havas Media Group drives full speed into the future of programmatic advertising with the launch of its latest campaign for Puma in partnership with Firefly, the company leveraging taxi and rideshare vehicles to build a smart city media network. […]

thedrum.com
Fri, Aug 9, 2019 at 12:57 AM

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UK’s OOH ad revenue grows by 9.4% in Q2 2019, DOOH up by 17.2% (Outsmart)

Home revenue reported for the quarter April to June 2019 saw the total market grow by +9.4% year-on-year from £284 million in Q2 2018 to £310 million in Q2 2019. The report, conducted by PwC, reveals that Digital Out of Home saw growth of +17.2%, a faster growth rate compared to previous quarters (Q1 2019 +11% and Q4 2018 +16%). […]

outsmart.org.uk
Thu, Aug 8, 2019 at 4:52 PM

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Puma uses programmatic DOOH to put geo targeted ads on taxis (Marketing Dive)

Footwear brand Puma launched a geo targeted digital out-of-home ( OOH ) campaign on Aug. 5, with ads delivered programmatically to screens atop taxis and ride-share vehicles. The campaign centers around the grand opening of the brand's flagship store on Fifth Avenue in New York City. […]

marketingdive.com
Thu, Aug 8, 2019 at 4:50 PM

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16:9: Pharmacy Health Network Acquired By Mesmerize, With Big Expansion Plans Into Medical Offices

The Pharmacy Health Network (PHN) – which does ad-based screens in retail pharmacies – has been acquired by an OOH media and marketing company that has plans to expand into medical care environments. […]

sixteen-nine.net
Thu, Aug 8, 2019 at 4:47 PM

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How to measure digital signage ROI (DSToday)

By Doug Bannister, founder and CTO, Omnivex.  In addition to allowing for live audience interactions, compared to what used to be just static paper advertisements, digital signage creates a prime opportunity for brand building while also influencing customer behavior in real-time. However, simply throwing money at digital signage won't deliver the best return on your investment. […]

digitalsignagetoday.com
Thu, Aug 8, 2019 at 4:47 PM

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New York Digital Signage Week October 14 – 18, 2019 (DSFederation)

See the Full Program of Events .  DSF is supporting a variety of events during the week, including: Coffee and Controversy- October 15; AdTECH: OOH – New York- October 17; Multiple member-sponsored events. […]

digitalsignagefederation.org
Thu, Aug 8, 2019 at 4:30 PM

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Outdoor ad industry to pilot Amber Alerts on digital signs in Brisbane (B&T)

OMA CEO, Charmaine Moldrich commented: “As we know the first days are crucial in finding missing children, we believe that with our network of signs broadcasting 24/7, seen by 93 per cent of Australians every day, we are in a powerful position to help locate children when they go missing or are abducted. […]

bandt.com.au
Thu, Aug 8, 2019 at 4:24 PM

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House approves bill that empowers NC billboard owners; its fate rests with Gov. Cooper (News Observer)

A bill that gives billboard companies more leeway to move and upgrade their signs along the state’s highways narrowly passed the House on Wednesday, though it’s not clear whether Gov. Roy Cooper will let it become law. […]

newsobserver.com
Thu, Aug 8, 2019 at 4:21 PM

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Lamar uses weather-triggered DOOH ads for a local brewery in Missouri (OOHToday)

When it’s raining, the general branding message switches to this “It’s raining, we’re pouring” creative. The message also reacts to time of day and local weather conditions, to provide the most relevant creative in the moment. […]

oohtoday.com
Thu, Aug 8, 2019 at 4:07 PM

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