Attribution Suite user, Alaska Airlines, integrated the platform into its media mix, capitalizing on the intersection of OOH and digital to promote specific flight routes and cities. […]
Digital Out of Home (DOOH). The digitalisation of out of home formats has brought long-standing traditional media owners into the digital age. By 2021 physical OOH is set for a decline in revenue, while DOOH is poised for further growth as key displays and billboards are digitised. […]
Digital signage end-users in hyper-competitive sectors like retail and quick service restaurants have always tended to keep their cards really close to their chest when it comes to talking about the actual impact of digital signage networks. Why would they want to share results that inform and guide competitors? […]
Matt Schuster, CRO at Vistar Media. Standardization is needed. Now is the time to push for standardizations across an industry with a lot of stakeholders and existing politics. […]
Barnard believes out-of-home advertising will be a secondary beneficiary when healthcare dollars start to cascade away from television. The report suggests that it’s underused by healthcare marketers: it will account for 4% of healthcare spending in 2019 versus 6.4% of spending across all categories (see graph above). […]
Global has secured the Tyne And Wear Metro outdoor advertising contract, one of the largest outside of London, in effect adding 36 million potential viewers to network. The media and advertising company has added 60 stations to its remit after a competitive pitch, this includes four of the major city-center stations in Newcastle, Central, Monument, St James and Haymarket. […]
One major engagement tool is failing to generate the returns restaurants expect: cable TV. “As technology advances, TVs are getting bigger, better, and more affordable, meaning more restaurants are putting them in the dining room,” says Ethan Greene, customer success director at UPshow. […]
“What digitization brings to the table is accountability. And we are uniquely positioned to redefine traditional OOH and DOOH advertising using a combination of technologies, including computer vision, AI, machine learning, and location observation, as the foundation,” says Billups. […]
Ubimo is embracing the audience buying approach and recognizes that this is the direction the OOH industry is going – actually must go if we want to see share growth beyond our historical 4%. As one of the largest buyers of persistent mobile ID data we enable actionable business solutions via our platform. […]
A Shanghai spin-off company called HuskyLens is running a successful Kickstarter campaign for what is described as an easy-to-use AI-driven $30 USD camera that has built-in tech like face pattern and objection detection. […]
The signs, a collaboration between Costain and Swarco, have the capability to display live video pictures of congestion on the road ahead. On behalf of Highways England, the two companies worked on the technology behind the new signs with Costain delivering the roadside controller and Swarco delivering the signs. Used for major road project. […]
I’ve seen switchable glass demo’d by NEC for rear projection window displays at a couple of trade shows this year, and while I thought it was interesting, the visual impact was a little muted. It had that age-old problem of not being bright enough to be effective in many scenarios. […]
Political ad spending in 2020 is expected to hit $10 billion, with presidential election spend to reach record levels, surpassing $2.7 billion. […]
Outdoor advertising has also been hurt by cuts in spending but financial services, personal beauty and hygiene products are still active in the outdoor sector. […]
A combined total of 435,000 shares were purchased recently by CCO’s CEO Scott Wells, CFO Brian Coleman and CCO Director Benjamin Moreland. Do these purchases make a statement about their commitment and confidence in CCO? The stock has realized over the last 52 weeks a range of $2.06 – 6.38. […]