The study examines the underlying understanding of OOH including how effectively marketers’ needs are currently being met, how the industry is differentiated in their minds, how OOH fits into their strategic needs moving forward, and how OOH is perceived by brand and agency decision-makers. […]
Using Quorum, OOH Sales reps can now easily add companion mobile and social advertising to existing physical OOH placements within their client’s media plan. […]
Board Room Members: Jack Sullivan, Bob Wolfe Daniel Wilkins and Brent Baer address Outdoor Advertising’s issues of the day. […]
New members include: Action Signs Saratoga, CA; Advanced Mobile LED Pompano Beach, FL; Alpine Media Technology Centennial, CO; Bitposter London, UK; BOLDSITE Media New York, NY; Boostr New York, NY; Britten Traverse City, MI; Del Outdoor Advertising Yuma, AZ; EMG Media Group New York, NY; Evergreen Trading New York, NY; Gainbuzz New York, NY; Green City Solutions New York, NY; Greenberg Traurig Miami, FL; Health Media Network Darien, CT; Heritage Outdoor Media New York, NY; ImageSails Miami, FL; Innovative Outdoor Adv. […]
Some nice uses of narrow bezel Philips LCD displays in this new Seven apparel store in Liverpool, put in by the UK solutions provider Skratch. Not really sure about the big green wall with the shoe display shelves. Don’t see bezels, so I am either missing that in the pic, it’s LED ($$$!!!), or a fabric print in front of lightboxes. […]
The exponential growth of Digital Out of Home (DOOH) advertising over the last few years has not been without controversy. […]
Here’s a look at the newly-opened Statue of Liberty Museum, which is located Guess Where. The new museum is part of a $100 million Liberty Island-wide beautification effort that’s being funded by the Statue of Liberty-Ellis Island Foundation, in collaboration with the National Park Service and the U.S. Department of the Interior. […]
Network Digital Signage normally refers to commercial displays, driven by an internal or external media player, that can be updated over the internet remotely; but this type of solution opens up a whole new world of possibilities. […]
Insider’s take: A client can’t cite a landlord dispute as an excuse for not paying you if a billboard ad is showing. Courts also upheld entire contract due on default language.Do you put entire contract due on default language into your leases? Why or why not. […]
Turning Data into Dollars is not rocket science. Standard analytics use-cases are easy to implement. Especially interesting for the digital signage integrator is to prove to clients the effectiveness of visual touchpoints and content via analytics. […]
Strongest Quarter in 10 Years for OOH. The fourth quarter of 2018 produced the strongest quarterly growth for total media ad sales in 18 years (almost +12%). The winners in 2018 were OOH (+4.5% to $8 billion) and paid search (ad sales up +23% to reach $54 billion). […]
GEOPATH TRAINING | THE FOUNDATIONS OF OOH MEASUREMENT. Scott Fiaschetti, SVP of Operations for Geopath will conduct training for members on the basics of OOH measurement and Geopath’s current tool set. This is a great session for anyone... […]
Clear Channel Outdoor Holdings (CCOH) has beaten its French competitor JCDecaux on its home turf to secure the City of Paris street furniture contract. JCDecaux previously held the contract, and the loss will come as a blow to the company as it continues to lose its grip on the capital. Earlier this year, its ten-year contract with Paris' public bicycle company, Vélib' also came to an end. […]
Susan Akbarpour, Mavatar CEO/Co-Founder, Investor, Board Member & Blockchain Enthusiast. At this year's Digital Signage Expo in Las Vegas on March 26-29, I explored some of the biggest concepts in the OOH advertising industry. Here are four OOH trends defining the ecosystem: 1. […]
invidis consulting MD Florian Rotberg talks to AV about some of the themes and trends that will be highlighted at the DSSE conference, July 3-4, Hilton Munich Airport, Germany. Does the show have a theme this year? If so, what is it, and why? […]
