Editors’ Picks

New OAAA attribution data studies show the effectiveness of out of home campaigns

New reports include: Out of Home Attribution Case Study Analysis. Using attribution data, Rick Wilson, Associate Professor of Marketing at Texas State University, analyzed 45 case studies from a range of markets across the US to establish the impact of OOH on advertisers’ key performance indicators (KPIs). Cases included in the analysis were compiled by OAAA member companies. […]

oaaa.org
Wed, May 22, 2019 at 6:17 PM

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City of Sydney struggles to find an operator for its outdoor advertising contract after JCDecaux pulled out of the tender (Mumbrella)

JC Decaux was previously considered the front runner for the lucrative account before pulling out of the process due to the contract’s terms. The City of Sydney first launched expressions of interest for its outdoor contract – which includes installing and operating outdoor advertising displays, kiosks, toilets, shelters, communications pylons, seats, bins and WiFi services – in late 2017. […]

mumbrella.com.au
Wed, May 22, 2019 at 6:14 PM

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OAAA President and CEO Nancy Fletcher Receives Highest OOH Honor

Fletcher’s career in OOH advertising spans more than 40 years. She began working at Naegele Outdoor Advertising in 1978, where for over a decade she served in various positions including general council and president & general manager of the Minneapolis-St Paul market. […]

oaaa.org
Wed, May 22, 2019 at 6:11 PM

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16:9: Billboards In 40 US States Use Data In DOOH Campaign For Missing Kids

The National Center for Missing & Exploited Children (NCMEC) and ad agency M/H VCCP have launched Runaway Train 25, a cross-industry initiative that sees more than 450 digital billboards and transit screens raising awareness ahead of Saturday’s National Missing Children’s Day. […]

sixteen-nine.net
Wed, May 22, 2019 at 6:10 PM

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WPP axes Tenthavenue in latest agency cull (Campaign)

Tenthavenue housed Kinetic, Joule, Candyspace, Spafax, Forward, Shopper2Buyer and TMarc as subsidiaries. Kinetic, the out-of-home media buying agency, is the best-known business within Tenthavenue and it is understood that it will now formally sit within Group M, the home of WPP’s media agencies. […]

campaignlive.com
Wed, May 22, 2019 at 6:02 PM

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WPP closes its out-of-home unit tenthavenue in post-Martin Sorrell reorganization (More About Advertising)

Tenth Avenue sat on top of Kinetic, WPP’s global Out of Home planning and buying company. Apart from supervising Kinetic its operational business seemed to be mainly an experiential agency in South Africa. Tenth Avenue came into being around the time WPP was negotiating a tricky buyout of Eric Newnham’s Poster Publicity. […]

moreaboutadvertising.com
Wed, May 22, 2019 at 1:29 PM

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16:9: Expanded UNIQLO Store Takes Big Steps With LED

The expanded UNIQLO store at Toronto Eaton Centre – a huge indoor mall in the city’s central business district – has a staircase that’s now lined with LED risers. The stairs were custom-made by Ottawa’s UTG Digital Media for the expansion. […]

sixteen-nine.net
Wed, May 22, 2019 at 12:55 PM

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JCDecaux recognized with the Ad Council’s Catalyst Award at the OOH 2019 Conference

Each year, this award is presented to one out of home (OOH) advertising company for its extraordinary contribution to the Ad Council’s public service communications programs. The Ad Council, a national non-profit organization, uses the power of communications to tackle the nation’s toughest issues. and is the creator of national campaigns including Smokey Bear and “Love Has No Labels. […]

oaaa.org
Wed, May 22, 2019 at 12:29 PM

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16:9: Screenfeed Develops Free-To-Use Content To Help Find Missing Kids In US

The great folks at Minneapolis-based Screenfeed have been working on something since last October with the National Center for Mission & Exploited Children in the U.S. Using an API from the center, Screenfeed has built a content feed of kids that are missing, based on the location. […]

sixteen-nine.net
Wed, May 22, 2019 at 12:20 PM

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Lamar Advertising Allocates Digital Billboard Space Across the Country to Help Find Missing Children as Part of the “Runaway Train 25” Campaign (DSConnection)

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digitalsignageconnection.com
Wed, May 22, 2019 at 9:04 AM

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The top 5 essentials for digital signage way-guiding (DS Summit)

The post THE TOP 5 ESSENTIALS FOR WAY-GUIDING appeared first on Digital Signage Summit Europe. […]

digitalsignagesummit.org
Wed, May 22, 2019 at 3:11 AM

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16:9: Why Canada’s Biggest Cinema Company Is In Digital Signage

Canadians all know Cineplex as the dominant movie theater chain in that country, and the Toronto-based company has also been expanding its reach, in recent years, into other related lines of business. […]

sixteen-nine.net
Tue, May 21, 2019 at 11:16 PM

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Nancy Fletcher’s Farewell State of the OOH Industry Address (OAAA)

This OAAA Special Report is based on Nancy Fletcher’s “State of the Industry” speech on May 21, 2019, at the 2019 OOH Media Conference + Expo in Las Vegas. The first time I reported on the “State of the Industry” was in 1991. Today is the 29th and final time I’ll have this honor. […]

specialreports.oaaa.org
Tue, May 21, 2019 at 5:32 PM

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From Automation to Integration: The Evolution of Digital Signage (AVNetwork)

As the digital signage industry continues to grow, the need for easier interoperability will increase. In the early days of digital signage there were two pieces of software used for most projects. Assets like images and videos were generated in creative tools, often from Adobe. […]

avnetwork.com
Tue, May 21, 2019 at 1:52 PM

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The Hill: Nancy Fletcher: In 1991, there were only four women in a senior position in OOH industry

“Now there are 400 at very senior levels, either running companies or their general counsels or their regional managers,” Fletcher said. “The progress has been great.” The OAAA represents the $8 billion per year out-of-home advertising industry, which includes advertising on billboards, transportation and in malls. […]

thehill.com
Tue, May 21, 2019 at 1:50 PM

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