Editors’ Picks

“Even a static billboard is like Instagram on steroids” – and other top quotes from OOH 2019 conference (Billboard Insider)

OAAA President and CEO Nancy Fletcher: I want to leave with you the single most important lesson I’ve learned in 40-plus years in OOH. The OOH industry would in no way be where it is today without collaboration. Dentsu Aegis CEO Nick Brien grades the industry: A 4% market share with one of the lowest CPM’s in the media business is a C. […]

billboardinsider.com
Thu, May 23, 2019 at 6:37 PM

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16:9: DSF Toronto Plans June 6th Mixer Based On Digital Signage In Dining

Capital Networks’ Kelly Smith and the Toronto chapter of the Digital Signage Federation have organized the second in what is planned as a running series of breakfast mixers. The June 6th event is focused on Digital In Dining, and features people from McDonalds and Aramark, as well as iGotcha Media. The event is out in Mississauga at Samsung’s Canadian HQ. […]

sixteen-nine.net
Thu, May 23, 2019 at 11:17 AM

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The DOOH industry is consolidating, which means it is getting mature: Adrian Cotterill (Interviewed by Broadsign)

Another London Digital Signage Week (LDSW) has come and gone, and we thought we’d check in with one of the organizers, DailyDOOH’s editor-in-chief Adrian Cotterill, to get his take on how it all went. […]

broadsign.com
Thu, May 23, 2019 at 11:15 AM

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GSK claims to have launched the “first truly programmatic DOOH campaign in the UK” (DSConnection)

London, 23 May 2019: GSK has launched the UK’s first end-to-end, fully automated digital out-of-home (OOH) campaign trade for its Piri allergy relief products. […]

digitalsignageconnection.com
Thu, May 23, 2019 at 10:07 AM

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16:9: This UK Digital OOH Campaign Only Fires Up When The Situation Gets Sneezy

There’s no real revelation in content being updated or triggered based on open source data, but a new DOOH campaign goes the next step with a campaign for Piri allergy relief products that only goes live when pollen counts pass a certain threshold. […]

sixteen-nine.net
Thu, May 23, 2019 at 9:46 AM

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Quotes from the OOH 2019 Conference in Las Vegas (OOHToday)

Nick Brien, CEO Dentsu Aegis. “Is our (OOH) ambition big enough?” (OOH cannot be content with 4 to 5% yearly increases) “White Walkers are coming and we (OOH) are sitting on a mountain of Dragon Glass. […]

oohtoday.com
Thu, May 23, 2019 at 4:05 AM

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AdWeek: Demand-side platform Tremor Media to include digital out-of-home (DOOH) screen inventory

The biggest DOOH publisher that will be launching Tremor’s inventory is GSTV, a data-driven digital video network pumping out content at thousands of gas stations nationwide. “The videos on these pumps is truly a one-to-one environment, compared to the video screens in elevators, for example, ” Baum said, explaining the partnership.”There’s less audience modeling that needs to be done. […]

adweek.com
Thu, May 23, 2019 at 2:37 AM

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IBOUSA to assist in developing digital billboard standards (OOHToday)

The independent  billboard operator trade body will help develop develop a standard to address some of the varied hardware issues currently sprinkled across the out-of-home landscape. The key reasons for standardization are: to save money, to improve quality, to enhance scalability and to make the buying and repair processes easier. […]

oohtoday.com
Thu, May 23, 2019 at 1:01 AM

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OOH 2019 Conference: How Kym Frank brought the audience back after a long coffee break (OOHToday)

At 10:45 AM the 30 minute Coffee Break was over. Not so surprisingly the next speaker, Kym Frank, Geopath President, had the challenge of prompting the crowd to return after break. One of the strengths of Kym Frank is her passion and ability to get your attention when you may not want to give it. […]

oohtoday.com
Thu, May 23, 2019 at 12:44 AM

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A recording of the PMD media Programmatic DOOH Panel Discussion (OOHToday)

On Tuesday, April 16th, PMD Media presented its first in a series of events in 2019, with a panel discussion on the emerging world of Programmatic Digital Out of Home or pDOOH. […]

oohtoday.com
Thu, May 23, 2019 at 12:40 AM

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Alastair MacCallum takes top post at OOH media agency Kinetic UK (More About Advertising)

Kinetic is WPP’s Out of Home media planning and buying unit, the biggest such company in the world alongside Dentsu Aegis’ Postercope. He replaces Stuart Taylor who has retired. […]

moreaboutadvertising.com
Thu, May 23, 2019 at 12:31 AM

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Winners of Astral’s 2019 CARTE BLANCHE FOR (OOH) CREATIVES Competition (Bell Media)

Here are the 2019 Carte Blanche winners for all markets: TORONTO MARKET: GRAND PRIZE. Title – Savings Every Minute. Client – Walmart. […]

bellmedia.ca
Thu, May 23, 2019 at 12:14 AM

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More than 90% of data transactions on IoT devices are unencrypted (Tech Central)

A new report that looked at millions of connections from IoT devices present on enterprise networks found that over 40% of them do not encrypt their traffic. This means a large number of such devices are exposed to man-in-the-middle (MitM) attacks where hackers in a position to intercept traffic can steal or manipulate their data. […]

techcentral.ie
Thu, May 23, 2019 at 12:11 AM

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Viral image of an Ikea billboard mocking an Australian politician proves to be fake (Factcheck AFP)

Comments on the tweet indicate that some Twitter users believed the image was genuine, or thought it might show a real billboard. This tweet that carries the photo was retweeted more than 100 times within an hour on May 21, 2019, after being posted by an account with nearly 40,000 followers. […]

factcheck.afp.com
Thu, May 23, 2019 at 12:08 AM

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AdWeek: WPP Retires Out of Home ‘Mini-Holding Company’ tenthavenue

In an apparent sign that GroupM will allow Kinetic to keep growing, the OOH agency launched its new Canadian division yesterday. The idea is to further integrate OOH into the rest of WPP’s media planning and buying operations, especially as even outdoor advertising becomes increasingly digital and reliant on data. […]

adweek.com
Wed, May 22, 2019 at 6:19 PM

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