12 Moves this week. Stephanie Gutnik, leaves DOOH tech firm Broadsign after more than six years. Originally hired as a marketing copywriter, Stephanie became an integral part of the company and a fixture at industry events, en route to a fruitful tenure as VP of Business Development. […]
Billboard operators in Florida were pioneers in emergency messaging, more than a decade ago. Current examples of weather alerts on digital billboards in Oklahoma, Arkansas, and Tennessee prove the point made in this trailblazing case study posted on FEMA’s website: “Digital technology enables quick delivery of emergency messages via high-tech billboards. […]
The trigger is based on the TORNADO warning polygon area and if a billboard’s Latitude/Longitude is located inside that polygon then it will override the current ads with only the static Tornado Warning image until the warning is over and then resume ads. You’ve gotten quite a bit of publicity. We did not send out a press release on this story. […]
The key ingredients affording these remedies in collection litigation include: Requiring a stated term of the contract for a year or more, rather than a mere month to month obligation. Providing that a breach occurs upon failure to pay after notice and 30 or less days. […]
‘Louder Than Guns’ is a two-part campaign inspired by the frustration high school students of Los Angeles feel toward the apathy and normalization of gun violence. The first part harnesses that frustration into ‘Gunsure Insurance’ ads to spark conversation, then transitions into actionable ways Angelenos can get involved to make a difference. […]
Origins Advertising has implemented Edge1 outdoor advertising software platform to automate the business operations of its growing number of OOH advertising media sites. […]
Guest Post: Christina Condomaros, Yodeck Christina Condomaros Smaller screens for digital signage probably isn’t something you think of as effective. I mean, bigger is better, right? But smaller screens could be the perfect showstoppers – and money makers. […]
Build your Brand. The single biggest mistake organizations make when creating a billboard is including too much information. They misunderstand what a billboard is doing for them, that it’s about creating brand awareness. […]
Universe is the total group of persons in a specific geographic area that share a common characteristic. […]
Skurnik, Betches, Todd Turner, 56 Black Men, Kylie Skin, Smoking Aladdin, MYCEGV, Rocket Mortgage, SCA, Poppy Wall of Honor and Maxx —3 Videos. […]
Instead of laying aside vast sums of money to purchase a new digital signage network every three years, retailers can finance technology investments to maintain an even cash flow. This way they can afford acquiring the latest technology. […]
JC Decaux has its sights set on dominating and growing Australia’s out-of-home media market and will use data and audience-based programmatic capability, as well as its broader array of OOH assets, to do it, its CEO says. It’s been six months since the European-based company completed its $1.12bn acquisition of Australia’s APN Outdoor Group. […]
Guest Post: Aaron Cheesman , D3 Dynamic Digital Displays Aaron Cheesman The video industry has gone through monumental changes over the years. However, for a long time, the focus was on producing thinner screens and higher resolutions. […]
Organized by the Out of Home Advertising Association of America (OAAA), and produced by Grand Visual, the campaign aims to harness the public’s help to join the search by publishing the names and photos of missing children and raising awareness of the number to call for sightings; 1-800-THE-LOST. […]
DSS Europe returns to the recently extended Hilton Munich Airport, Germany. The event is a joint venture between Integrated Systems Events, producers of the Integrated Systems Europe exhibition, and invidis consulting, a leading German digital signage consultancy. […]
