Editors’ Picks

Clear Channel Outdoor runs “56 Black Men” DOOH campaign in the UK (OOHToday)

Using the power and scale of Clear Channel’s digital Out of Home assets, the message has been amplified across the length and breadth of the UK. Adding to the momentum and impact of the campaign, social media posts of the posters have appeared from London, Glagsow, Manchester and beyond – #56BlackMen | #IAmNotMyStereotype. […]

oohtoday.com
Tue, May 28, 2019 at 8:18 PM

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A tribute to Nancy Fletcher (OOHToday)

For those that missed it, I am referring to Arte Moreno and Kevin Reilly Jr. presenting the 2019 Miles Standish award to Nancy Fletcher for her 29 years of outstanding service to the industry as President and CEO of the OAAA. In my book, it’s irrefutable that Arte Moreno and Kevin Reilly Jr. […]

oohtoday.com
Tue, May 28, 2019 at 6:38 PM

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How to create effective digital signage content in QSR on a limited budget (QSRWeb)

The effectiveness of your network is going to depend, in no small part, on the timeliness and effectiveness of your content, so it's an area where you really don't want to cut corners. At the same time graphic designers tend to be expensive and you don't want to create a situation where every idea, every opportunity to message your audience, is taxed with heavy professional fees. […]

qsrweb.com
Tue, May 28, 2019 at 10:38 AM

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16:9: STRATACACHE Buildings Narrowly Escape Twisters In Dayton, Ohio

Screen grab – CNN BIG tornadoes – one possibly an EF-4 or even 5 – tore past Dayton, Ohio last night – making for a long night for STRATACACHE CEO and his ops team. […]

sixteen-nine.net
Tue, May 28, 2019 at 10:16 AM

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The Drum: GlaxoSmithKline runs “the UK’s first fully automated digital out-of-home campaign”

GSK has launched what it is claiming the be the UK’s first fully automated digital out of home ad – a campaign for anti-allergen brand Pirinase informed in real-time by MET Pollen Data. […]

thedrum.com
Mon, May 27, 2019 at 4:14 PM

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16:9: Single DOOH Campaign Targets Almost 6,000 U.S. Ad Faces At Once

Las Vegas-based Digital OOH start-up Adomni is touting what it calls the largest single national programmatic digital billboard campaign ever booked in the U.S. A campaign for a new line of skin care products targets 4,300+ U.S. roadside digital billboards and 1,500+ digital video screens in 200+ shopping malls. […]

sixteen-nine.net
Mon, May 27, 2019 at 9:17 AM

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Adidas Originals launches a DOOH campaign in India for the Nite Jogger shoe collection (Exchange4Media)

A virtual GIF of a person skating through the night, that's what a recent innovative OOH execution by Adidas Originals on 20 consecutive metro pillar hoardings looks like. Although brands like Netflix, Coca Cola has done something similar in the west, we asked brand experts if this trend will follow in India and how much this could cost, how the premium is it as compared to regular OOH. […]

exchange4media.com
Mon, May 27, 2019 at 9:14 AM

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The first female CEO under 40 in the OOH industry in South and Southeast Asia: Rachana Lokhande (Media4Growth)

Kinetic India co-CEO Rachana Lokhande. Under her leadership, Kinetic India’s overall business grew by 19%. Rachana started her career in the OOH industry as a media planner and buyer at Ensure Outdoor Advertising. […]

media4growth.com
Mon, May 27, 2019 at 9:11 AM

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Newly elected board of the Outdoor Media Association of Australia

Parry-Okeden takes over from Steve O’Connor, Chief Executive Officer of JCDecaux who is stepping down as Chairman after a successful five-year tenure. Steve O’Connor will remain on the Board. […]

oma.org.au
Mon, May 27, 2019 at 12:41 AM

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The Outdoor Media Association of Australia (OMA) reveals the winners of Q1 Creative Collection competition

Quarter one 2019 attracted 20 submissions from OMA members including: JCDecaux, oOh!media, and QMS Media. […]

oma.org.au
Mon, May 27, 2019 at 12:10 AM

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Q1 2019 sees OOH grow by 6.8% to £285 million in the UK (Outsmart)

The report, conducted by PwC, reveals that classic Out of Home continues to grow at a faster rate than previous quarters, with growth of 3.1%, and Digital Out of Home saw growth of 10.9%. Digital share of total Q1 revenue was 49%, a slight decline from 53% seen in Q4 2018, in line with seasonal trends. […]

outsmart.org.uk
Sun, May 26, 2019 at 6:32 PM

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Independent billboard operators can now monetize their unsold inventory via Vistar Media’s programmatic DOOH buying platform (Billboard Insider)

The IBO COOP Marketplace has been successfully connected to the Vistar Media’s programmatic monetization platform. […]

billboardinsider.com
Sun, May 26, 2019 at 6:31 PM

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AdWeek: “Possibly the largest” programmatic DOOH campaign to date takes hold of 5800 screens in more than 1,000 cities

The campaign is for the 21-year-old influencer’s new DTC skincare line, Kylie Skin. Conceived with the help of the digital out-of-home ad-tech company Adomni—and 22 publishers in the OOH space, including Lightbox, Clear Channel Outdoor and Lamar—the campaign came to life across billboards in shopping malls, along roadsides and anchored in metropolitan meccas like Times Square. […]

adweek.com
Sun, May 26, 2019 at 6:28 PM

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MediaPost: Programmatic ad platform Tremor Video DSP adds inventory from GSTV DOOH network

On the DOOH side of the business, the company now counts GSTV as a platform partner. GSTV operates screens at thousands of gas stations across the country. Both GSTV and Tremor Video DSP use Dstillery data to optimize impressions. […]

mediapost.com
Fri, May 24, 2019 at 6:51 PM

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FBI probe into Louis Vuitton owner LVMH includes out-of-home ad buying transactions (Campaign)

Part of the focus of the FBI’s inquiries has been the out-of-home advertising sector. There is also speculation that the FBI has issued a subpoena to demand information from an unidentified media owner. There is no suggestion of wrongdoing by LVMH, which owns brands including Louis Vuitton, Moët & Chandon, Veuve Clicquot, Hennessy and Christian Dior. […]

campaignlive.co.uk
Fri, May 24, 2019 at 6:31 PM

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