Last year when they opened the new Atlanta Braves ballpark – Suntrust Park – we were chosen for two design build marquee signs. One on I-285 and one on I-75. These are 24’ by 48’ Panasonic digital billboard type Marquees. […]
Fletcher, president and CEO of OAAA, made these points on May 21 in an interview with Shelley Zalis, CEO, The Female Quotient, at the industry’s national conference in Las Vegas: The industry is making progress.“When I joined the industry in 1978, there were four senior women executives in the out of home industry, nationwide,” Fletcher said. “Now there are 400. […]
The emergence of self-serve restaurant kiosks doesn’t come without its share of controversy, particularly around the question of whether kiosks will put jobs at risk. But I’m of the opinion that kiosks represent a net gain for the restaurant industry in that they give customers the choice of interacting with a kiosk or a traditional cashier. […]
NEW YORK & TORONTO – May 29, 2019 – With advertising spend in digital out-of-home (DOOH) projected to reach $2.8B in 2019 (US alone), programmatic technology plays a major role in the continued expansion of this traditional channel. VistarMedia, the leading programmatic technology provider for digital out-of-home, is helping accelerate that growth in the Canadian market. […]
This is very clever and useful – commuters travelling on the rail network in Sydney, Australia can now make informed decisions on where to stand on a platform for the best shot at getting a seat. The rail authority, Transport for NSW, now has digital signage on platforms that shows which rail cars have seats available, have standing room only or are completely full. […]
Exterion will roll out full-motion digital screens at five major Tube stations, in what it described as the largest launch of advertising screens at one time. So-called digital ribbons will be installed at Waterloo and Oxford Street stations, allowing adverts to run along the length of the escalator. […]
The first 36 kilometers of Australia’s biggest public transport project, the newly-opened Sydney Metro Northwest line, are interspersed with stops that provide steadily updated schedule/status information on solar-powered e-paper screens. […]
DSS Europe is co-organised by Integrated Systems Events, who also produce the ISE trade show. This years event will explore how technology can create personalised retail experiences and AI. The conference will highlight how the Digital Signage and Digital out of Home (DooH) industry can create better customer experiences. […]
Per Mandorf takes over as President and CEO after Leif Liljebrunn, who assumes a new role in the company as VP Merger and Acquisitions as previously communicated. Leif Liljebrunn remains as President and CEO until Per Mandorf takes up his new position on 1 September 2019. […]
The Summit is held at Cineplex’s spectacular venue- The Rec Room. […]
In November 2018 Nike’s New York store on the corner of Fifth Avenue and 52nd Street revealed its most ambitious foray into redefining the retail experience. […]
Sponsored by Ayuda. Making up US$13 billion in sales last year, the region accounts for 5.6% of global market share. In Japan alone, US$4.6 billion was spent on the medium, while spending in China has reached US$4 billion. […]
Gas stations typically have a very transient consumer who is aiming to be in and out of the store as quickly as possible. In order to maximize sales, gas stations need to have an effective advertising strategy to deliver information quickly and effectively to guests. 7-Eleven did this by deploying digital menu boards to directly draw in customers. […]
Light blocking technology stops a billboard war in Utah. According to CBS affiliate KUTV, the brightness of the display, particularly at night, was so bothersome to the neighborhood that some people started selling their homes to escape it. “It’s like I moved to Vegas” said homeowner Chris Booth. […]
Dive Brief: Out-of-home (OOH) ad platform Adomni has launched what it says is the largest-ever programmatic OOH campaign, promoting the first skincare product from celebrity Kylie Jenner, according to a press release. The campaign for Kylie Skin will reach audiences simultaneously in over 1,100 U.S. cities, including locations on Las Vegas Boulevard and in New York City's Times Square. […]
