Editors’ Picks

Geopath President Dylan Mabin to step down after three years at the helm

The official statement from Geopath Chair Michael Lieberman: "After dedicating more than 16 years to Geopath, with the last three as President, Dylan Mabin has decided to embark on the next chapter of his career. Dylan has graciously agreed to ensure there is a seamless transition and will continue in his current role while the Board of Directors undertakes the search for a new President. […]

Geopath
Mon, Apr 22 at 11:03 PM

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Phish’s Four-Night Sphere Run Takes Predictably Different Visual Approach From U2 (16:9)

On Sunday night, the American rock band Phish finished the last of a four-night weekend run at Sphere in Las Vegas – the second ... […]

sixteen-nine.net
Mon, Apr 22 at 6:28 PM

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Out-of-home lender profile: Stark Capital provides loans from $500K and up (Billboard Insider)

Craig Berry and Chris Stark, Stark Capital Solutions. What size lending transactions do you want to do? Ideally $500k – $5 million. […]

billboardinsider.com
Mon, Apr 22 at 12:03 PM

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World Out of Home Organsation President Tom Goddard to stay for another term

Goddard had previously announced his intention to step down but has agreed to stay on at the WOO board's request. The WOO board has 12 members representing Out of Home Media Owners and National Associations across the world. […]

worldooh.org
Mon, Apr 22 at 12:02 PM

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LED Mainstreamed: A Retail POP Fixture On A Pallet, With A Display On Its Front Face (16:9)

I have seen merchandising tables in big box environments like Best Buy and even Costco that have LED displays below the counter, so to ... […]

sixteen-nine.net
Mon, Apr 22 at 10:31 AM

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Paris Mall Refreshes 250 Sq. Meters Of LED For DOOH-Focused “New Digital Dream” (16:9)

The operators of one of the larger shopping malls in Europe and its OOH media partner pushed a big red symbolic button last week ... […]

sixteen-nine.net
Mon, Apr 22 at 9:32 AM

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As Ad Spend Rises, Marketing Budgets Switch To Commerce – Retail Media (Forbes)

Beth Ann Kaminkow Global CEO, VML Commerce and NY CEO. Focusing on retail media, Wieser believes that channel will rocket to $82 billion in ad revenue by 2028, by my calculations about 19% of all ad spend. Globally, GroupM states that retail media will top television revenue in that year. […]

forbes.com
Sun, Apr 21 at 6:20 PM

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New speakers added for OAAA’s 2024 OOH Media Conference taking place April 29 – May 01 in Carlsbad, CA

With the highly anticipated 2024 OOH Media Conference just around the corner, new speakers join the stellar lineup. Renowned industry leaders are set to share insights, strategies, and innovations that promise to elevate out of home advertising and the future of the medium. […]

oaaa.ooh2024.com · Promoted content
Sun, Apr 21 at 6:13 PM

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InfoComm 2024 To Spotlight Latest in Digital Signage Trends & Tech (Commercial Integrator)

InfoComm 2024 will present a digital signage program, featuring training courses, D=SIGN conference, workshops, networking events and tours. […]

commercialintegrator.com · Promoted content
Sun, Apr 21 at 6:11 PM

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Opinion: What’s wrong with modern advertising

Tom Goodwin. I love advertising, and I love the ad industry, but if I think long and hard, no industry has done a worse job of innovating around new technology than it has. Which is a bit odd considering it's supposed to be smart, creative and ambitious. […]

Editorial
Fri, Apr 19 at 12:30 PM

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Quebec business community pens open letter denouncing French-language commercial signage rules; outdoor advertising will also be affected (CBC)

According to Rochette, outdoor advertising will also turn into a logistical nightmare. Representatives of the Quebec business community are criticizing measures put in place by the Legault government to protect French. […]

cbc.ca
Fri, Apr 19 at 11:43 AM

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OOH ad sales: Talent has little or nothing to do with greatness (Billboard Insider)

Lisa & Dan Nausley. Michael Jordan was cut from his high school basketball team. Scientific evidence consistently finds that talent doesn’t mean intelligence, motivation, personality traits or even an innate ability to do some specific activity especially well. […]

billboardinsider.com
Fri, Apr 19 at 11:04 AM

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Digital Signage-Centric Golf Tourney Set For InfoComm Eve (16:9)

Industry veteran Kevin Cosbey has been pulling together somewhat informal golf days ahead of industry events for a few years, and the responses and ... […]

sixteen-nine.net
Fri, Apr 19 at 8:50 AM

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InfoComm Details Digital Signage Highlights For Upcoming Trade Show (16:9)

The InfoComm trade show has pushed out details on the digital signage components of the event, which is now less than two months out ... […]

sixteen-nine.net
Fri, Apr 19 at 7:45 AM

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How DOOH network operators can benefit from integration with LMX programmatic DOOH ad platform

From advanced audience targeting to real-time campaign optimization, LMX provides media owners with actionable information that leads to measurable results. Our technology is more than simply a campaign execution tool; it also helps you maximize the value of your pDOOH inventory. […]

linkedin.com · Promoted content
Fri, Apr 19 at 12:11 AM

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