NEW YORK June 11, 2019 — MediaMath, acclaimed independent programmatic company for marketers, today announced the launch of the industry’s first buy-side video contextual targeting solution for programmatic video. […]
For grocers looking to cut through the clutter of weekly mailers, Out-of-Home (OOH) advertising has proved to be an effective partner in ringing up new sales opportunities. By using digital mobile location data, marketers can now identify shoppers' travel patterns and behaviors in the physical world, identifying routes consumers most often travel and the optimal billboard locations to reach them. […]
A window display is a great canvas for Digital Signage. With a big window looking out to those passing by your shop or restaurant you have a direct line to potential customers. However, until relatively recently the Digital Signage industry was not taking full advantage of this space. […]
Data Over-Reliance is Becoming Online Media’s Greatest Vulnerability. Google introduces new data policy changes. Google recently announced updates to its Chrome browser that will severely limit the ability for third parties to track “cookies” - the most common method online advertisers use to digitally track user behavior across websites. […]
For a long time, advertising messaging was simply pushed out to consumers through mass media channels. Today, brand’s media choices distribute content for the purpose of pulling in audiences. Data, technology and creativity all feed today’s out of home messaging. […]
Interviewees spent an average of 25 hours a week in vehicles. Time in vehicles means exposure to Out of Home. Out of Home drives online searches and website visits. […]
Reagan Outdoor Advertising closed on the purchase of the Indianapolis, IN and Chattanooga, TN plants from Fairway last Friday June 7. Bill Reagan tells Insider: “There will not be any major changes. Maybe only one or two people. […]
It appears LG’s next big thing to be showcased at InfoComm this week will be quite familiar to much of that show’s pro AV crowd. Transparent OLED has been around for several years, and definitely demo’d at trade show booths, but LG Business Solutions says it is officially launching its commercial, 55-inch digital signage display for the US market this week. […]
The high-end fine-pitch LED manufacturer SiliconCore is the latest firm to announce a product that adds a coating to protect fragile LED chips. The company’s InfoComm presence will include displays that use its LISA technology – “a proprietary surface protection layer that guard the LEDs from contact (or impact) damage, without compromising the brightness or image fidelity. […]
Rouge Media has had a milestone 2019 with 1000+ venues added to their Campus, Women’s and Men’s networks, the launch of a new vertical digital towers and the expansion of their age-gated Legal Audience Branding Solutions Network, all just within the first quarter. Rouge Media has transformed the landscape by intersecting digital with the real world. […]
While I was waiting to get my cell phone upgraded last week, I took some time to look at the digital signage in the store. The displays were mostly pushing advertisements and some videos of skateboarders. I did however, noticed a Twitter symbol at the bottom of the display, and a line of text moving very quickly across the page. […]
A new all-in-one digital signage solution from ComQi and its parent company AUO provides all the streamlined and cost-trimming advantages of a smart display, with none of the technical compromises, restrictions or hassles. […]
“It’s dramatically different now than it was a year ago,” said Megan Halscheid, vp of media tech strategies at Publicis Media. “We’ve seen it in the interest from our clients and advertisers in terms of a shift. DSPs and SSPs are recognizing the new potential demand for buying this channel. […]
What’s up with Gen Z liking OOH so much? After all, OOH seems a bit analogue for the taste of cyber-savvy kids that have a reputation for being glued to their mobile phones, yes? According to a 2017 study by Kantar Millward Brown, 55 percent of Gen Zers favor outdoor advertising because they find it “relaxing. […]
Mark Boidman's presentation at FEPE Congress in Dubai, May 2019. Programmatic platforms are driving growth in OOH wallet share by reducing campaign purchasing friction. 1 Easing the OOH buying process through automation. […]
