OOH revenue grew 7.7% to nearly $2.7 billion for the second quarter of 2019 compared to the same period in 2018, marking the sector’s highest quarterly growth since 2007. For the first half of the year, revenue was up 7%. […]
There are a handful of big AV systems integrators in North America genuinely active in digital signage, but I’m feeling pretty comfy saying New Jersey-based Diversified is the most active, experienced and directly knowledgeable about this industry. […]
DOOH is making leaps forward in the programmatic marketplace, with mobile location data, in particular, accelerating its growth. In an ideal world, advertisers could create a single campaign to be run on multiple platforms, from desktop to digital signage. In reality, the messaging, ad placement, and user experience differ from such varying channels. […]
The global LED video wall market is booming, according to new research, but the predominantly Chinese manufacturers are pivoting to open up new markets as the Trump government continues to apply (or threaten to apply) new tariffs. […]
Boidman expects OOH to play a major role in everyday commerce. He goes as far as to predict that OOH will soon replace television as the dominant media channel. He sees a blending of mobile technology and OOH, where the content provider holds the consumer's attention for a limited but critical time period. […]
Diana and Hal Stevenson own Grace Outdoor, a South Carolina headquartered company with 300 billboard faces in Georgia, South Carolina, North Carolina and Tennessee. "I view Grace Outdoor as a sales organization. Without the sales there’s really nothing else. […]
Clear Channel stock has risen 16% to $2.60 in two days on news that managers and directors are buying shares. Americas CEO Scott Wells, CFO Brian Coleman and Board Member Ben Moreland bought shares two days ago. CFO Brian Coleman and Board Member Andrew Hobson bought shares yesterday. […]
Out-of-home advertising grew nearly 8% in the second quarter — the best quarterly growth since 2007, according to the Out of Home Advertising Association of America. The 7.7% hike over the same period a year ago totaled $2.69 billion. Over the first six months of 2019, OOH advertising is 7% higher than the same period a year ago. […]
The company expands lead in narrow pixel pitch LED and is ranked leader in Americas LCD control room applications PORTLAND, Ore.–Today, Leyard and Planar, global leaders in visualization products, announced the company was named the No. 1 market share leader in the $2.6 billion narrow pixel pitch LED video wall market, and the No. […]
WE.DOOH is a DPAA powered Initiative in partnership with Advance Women at Work, that unites the women working across the Digital Out-of-Home ecosystem. Women’s Empowerment in Digital Out-of-Home (WE.DOOH) will be featured at the DPAA Video Everywhere Summit on October 15. […]
Attribution Suite user, Alaska Airlines, integrated the platform into its media mix, capitalizing on the intersection of OOH and digital to promote specific flight routes and cities. […]
Digital Out of Home (DOOH). The digitalisation of out of home formats has brought long-standing traditional media owners into the digital age. By 2021 physical OOH is set for a decline in revenue, while DOOH is poised for further growth as key displays and billboards are digitised. […]
Digital signage end-users in hyper-competitive sectors like retail and quick service restaurants have always tended to keep their cards really close to their chest when it comes to talking about the actual impact of digital signage networks. Why would they want to share results that inform and guide competitors? […]
Matt Schuster, CRO at Vistar Media. Standardization is needed. Now is the time to push for standardizations across an industry with a lot of stakeholders and existing politics. […]
Barnard believes out-of-home advertising will be a secondary beneficiary when healthcare dollars start to cascade away from television. The report suggests that it’s underused by healthcare marketers: it will account for 4% of healthcare spending in 2019 versus 6.4% of spending across all categories (see graph above). […]
