Chris Rulli, VP, OOH Media Strategy at EMC Outdoor. Simply running a few billboards and hoping for the best is not enough. The most successful companies focus not just on out of home, but on perfecting the elements of their campaign that will have the greatest potential audience impact. […]
The GM of Inskin Media argues against the received wisdom that OOH is for brand-building while digital is not. The problem, she asserts, is the industry selling itself short. […]
Bob Wolfe, “There shouldn’t be legislation on billboard height.” Jack Sullivan, shares ‘billboards can be too tall’ and why. Our OOH Experts / Board Members: Dylan Mabin, Jack Sullivan, Bob Wolfe and Kym Frank. […]
In Phase 1, more than 250 displays connected across Bengaluru, Mumbai, Pune and Hyderabad in some of the most prominent business parks like World Trade Center, Manyata Tech Park, Global Tech Park, Brigade Magnum, Magarpatta City and iLabs. These tap a professional’s daily workplace routine — the entry, exit, lift lobby and cafeteria areas have been digitised. […]
Kuala lumpur : Xaxis, the Outcome Media Company and GroupM’s advanced programmatic arm, in partnership with Mediacom Malaysia,today announced the results of a pioneering digital out-of-home (DOOH) campaign which showcased new real-time audience targeting and measurement capabilities for out-of-home advertising. […]
Atlanta-based Visix is now formally including a voice-activated wayfinding application – dubbed Voice User Interface (VUI) – in its digital signage software suite, allowing users to find their way around places like campuses with voice instead of touch. […]
The combined offering uses Vistar’s unique DOOH exposure data and the industry-leading IRI Sales Lift™ solution, allowing advertisers to link DOOH exposure to in-store purchases. This new offering helps marketers both quantify the return on ad spend they realize from DOOH campaigns as well as optimize future campaign tactics using true purchase-based data. […]
Moving Walls operates Moving Audiences, an artificial intelligence-powered platform that automates OOH media planning, buying, and measurement on more than 20,000 digital billboards across Asia. Quad42 Media has been supplying cloud-based digital signage software solutions to more than 75 retail chains and other commercial establishments with over 500 screens connected to the platform today. […]
For the first element of its research Facebook examined the specific results of a recent Facebook/outdoor campaign run by Danone, which sought to reach new buyers for its French organic yoghurt. Danone utilized TV, out of home (OOH) and Facebook ads for its campaign. […]
I am in Taipei all this week for a trade show called Touch Taiwan, which opens Wednesday. I got in Sunday so I could look around, get some meetings in ahead of the show, and try to overcome a 13-hour time difference. First two things worked. […]
We created disruption since our inception. Posterscope has always believed in building the OOH business in India with an innovative approach and this will continue to be our endeavour in the future as well. From OOHZONE, our very own automated planning platform that launched in 2017 to ROOH, the digital out-of-home ad exchange activated early this year, we have pioneered many firsts. […]
oOh!media is looking hard at costs and sending its sales team hunting in response to a sudden drop in advertising bookings. The out of home company has revised down its full year earnings, saying market conditions are subdued. Underlying EBITDA is forecast to be between $125 million and $135 million for the full year, down from previous guidance of $152 million to $162 million. […]
Digital signage vendors are constantly innovating and testing new tools, ranging from AI to dynamic content to responsive touchscreens. Keeping up with these trends is absolutely key to ensure your digital signage is effective. […]
Presidential election spend is expected to reach record levels, surpassing $2.7 billion. According to data published by Advertising Analytics, about two-thirds of the presidential ad spending will come from President Trump and the Democratic nominee during the general election, while the remaining one-third, or roughly $917 million, will be spent during the primary. […]
Blackbird’s The Atlanta Sign is not part of the sign district but it’s down there. Everybody’s known that sign for years as the CNN sign. That sign was acquired by Richard Mashburn from Boardworks then Chenault Sanders from Blackbird Media acquired the sign from Mashburn. […]
