Editors’ Picks

Intersection partners with Lyft to manage Yellow Cab taxi top digital signage (MarketScreener)

Intersection, an out-of-home media and tech firm, has partnered with Lyft Media to manage digital signage screens for advertising on 750 Yellow Cab taxi tops in New York City, according to a press release. "The yellow cab is an iconic, unmissable beacon in New York City," Chris Grosso, CEO at Intersection, said in the release. […]

marketscreener.com
Wed, May 22 at 12:10 AM

Permalink

IAB releases Digital Out-of-Home (DOOH) & In-Store Retail Media Playbook (IAB)

The playbook focuses on how brands and retailers can partner to enhance the in-store experience to deliver a comprehensive, shopper-centric approach. It examines the strategic partnerships that drive a unified commerce experience within physical store environments, highlighting the importance of understanding shopper missions and behaviors. […]

iab.com
Tue, May 21 at 11:55 PM

Permalink

In-store DOOH network PRN launches a new retail media division PRN Europe (PressNetwork)

PRN, part of the STRATACACHE family of marketing technology companies, delivers end-to-end solutions providing retail media monetization, hardware, software, services and support, driving content to 41,000+ screens for major brands in over 13,000 locations. PRN has over 30 years of success in architecting, deploying, and monetizing multi-stakeholder rich media networks. […]

pressnetwork.de
Tue, May 21 at 11:52 PM

Permalink

Retail Media Networks Are About A Lot More Than Just Eyeballs (16:9)

If the digital signage industry was a highway, its roadside would be littered with the carcasses of companies that put their self-funded screens and ... […]

sixteen-nine.net
Tue, May 21 at 11:50 PM

Permalink

OOH ad operator Link Media Outdoor is improving margins (Billboard Insider)

Yesterday Boston Omaha Corporation released its 2023 Annual Letter. It is blissfully free of the fuzzy-management-consulting-speak which clogs many public company annual reports and letters. Here are three things about Link Media Outdoor (Boston Omaha’s out of home subsidiary) which SignValue learned from reading the Boston Omaha 2023 Annual Letter. […]

billboardinsider.com
Tue, May 21 at 11:48 PM

Permalink

WV Outdoor had four billboard structures destroyed by the storm, and eight others damaged (Billboard Insider)

The storm hit on Tuesday, April 2nd and we finished clean up by that weekend. We had 3 contractors respond immediately. Justice Signs from Glen Lyn, Va arrived that afternoon, North Alabama Signs from Hartselle, AL and East Coast Billboards from Mertztown, PA arrived the next day. […]

billboardinsider.com
Tue, May 21 at 11:47 PM

Permalink

LED Giant Daktronics Debuts New Media Player … For LCD Displays (16:9)

In a move that would quite possibly confuse the hell out of people, but makes sense, the big US LED display manufacturer Daktronics has ... […]

sixteen-nine.net
Tue, May 21 at 6:00 AM

Permalink

Elevator DOOH media network Schindler has projected ads on lift doors (16:9)

My hotel has a Digital OOH product I have not seen before … at least I don’t remember seeing. It is a short-throw projector mounted about the door to the hotel’s guest elevator, called Doorshow. The website is all in German but this is a product of Swiss elevator manufacturer Schindler, which has what it calls the Schindler Media Network. […]

sixteen-nine.net
Tue, May 21 at 12:10 AM

Permalink

The band Dead & Company uses immersive digital signage during their concerts in the Sphere (DSToday)

  ` Concert performances are set to feature unique audiovisual experiences for fans leveraging the immersive digital curved screen of The Sphere's interior along with the venue's custom-made Sphere Immersive Sound system, which is powered by Holoplot. […]

digitalsignagetoday.com
Tue, May 21 at 12:10 AM

Permalink

Tesco wraps London Wembley store in PepsiCo branding ahead of Champions League final (Retail Gazette)

The supermarket chain has partnered with this year’s UEFA Champions League sponsor PepsiCo for a head-to-toe store wrap promoting the group’s three major brands: Pepsi, Doritos and Walkers ahead of the final that takes place at Wembley on 1 June. […]

retailgazette.co.uk
Tue, May 21 at 12:10 AM

Permalink

Walmart ad sales grow by 26% as more brands buy into retail media (Marketing Dive)

Peter Adams,Senior Reporter. The retailer’s overall active advertiser counts grew by nearly 19% in its fiscal Q1, with strong growth from smaller and emerging brands in the U.S. Dive Brief: Walmart’s U.S. […]

marketingdive.com
Mon, May 20 at 9:18 PM

Permalink

US Out-of-Home Industry Grows Faster than US Economy in 1Q 2024 (Billboard Insider)

Nice to see the US out of home industry growth picking up after a weak 2023. Here’s a table comparing US out of home revenue growth with the US economy and inflation for the past two years. […]

billboardinsider.com
Mon, May 20 at 9:17 PM

Permalink

In-store screens a tiny part of retail media market, but that “tiny” spend could still add up to $1b by 2028 (16:9)

The market research firm eMarketer has teased out some insights from a new pay-walled report that looks into the in-store component of retail media networks, confirming growth and big long-term dollar potential, but also laying out some obstacles to adoption. […]

sixteen-nine.net
Mon, May 20 at 7:13 PM

Permalink

Preview: Digital Signage Summit Europe in Munich: May 22-23, 2024 (Invidis)

Digital Signage Summit: two days of presentations, panel discussions, exhibitions, and several networking events – all in one spot, the Hilton Munich Airport Hotel. […]

invidis.com
Mon, May 20 at 12:04 PM

Permalink

The billboard that killed 16 and injured 75 people did not have a permit (Billboard Insider)

Last week a large billboard in India blew over in the wind, killing 16 people and injuring 75. The billboard did not have a permit. The owner of the billboard has been arrested. […]

billboardinsider.com
Mon, May 20 at 12:00 PM

Permalink