Friday, July 19, 2024

2025 World Out of Home Organization Global Congress will be held in Mexico City June 4-6

Wednesday, July 3, 2024

This is the first time the WOO Annual Congress takes place in Latin America as it follows the highly successful WOO Annual Congress in Hong Kong, its first visit to Asia, earlier this year. Over 500 delegates attended.

Helping to host the 2025 event will be ALOOH, the trade body representing Out of Home in the region. ALOOH  was formed in 2018 and both Gabriel Cedrone (ALOOH President) and Guillermo de Lella (ALOOH General Manager) are Vice Presidents on the WOO Board.

For further information: contact Richard Saturley at richard@worldooh.org

 

About WOO

The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major international companies – JCDecaux and Clear Channel – as well as blowUP media from Europe, OUTFRONT Media and Lamar from the US, Provantage from South Africa, oOh!media from Australia and Asiaray from Hong Kong. In addition, the following OOH associations are represented on the Board, the OAAA in the US, Alooh from Latin America, the IOAA from India, FAW from Germany and the OMA in Australia.

Membership is open to all companies who operate in the OOH sector and, as a non-profit Organization, funds are reinvested in industry issues such as research and the annual international congress. WOO is a member of EASA in Europe, as well as a founding member of ICAS, and actively works to help the membership with legislation issues within their own countries as well. It also aims to lobby for Out of Home advertising with authorities, international organizations, opinion formers and other elements of the communication media. More information is available at www.worldooh.org

Published on Wednesday, July 3, 2024 at 12:10 AM

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