Since 1972 San Jose has had a prohibition on the construction of new billboards on city-owned land. In 1985 that prohibition was extended to include both public and private lands. […]
Almost any surface where you can put an ad has become a digital display—a doctor’s office, elevators, movie theater lobbies, grocery stores, malls, everywhere. Digital out-of-home advertising can be very efficient. You can target customers within a certain radius of your retail location (1/2 mile up to 10-20 miles away). […]
As technology for digital signage matures and becomes more interactive and personalized with beacons and video analytics, should regulation similar to the recent GDPR and CCPA (California Consumer Privacy Act) policies for the web be implemented for digital signage? […]
Stretching an unprecedented 20 stories, the new display transforms the legendary facade into a groundbreaking visual experience. At 11,639 square feet, the monumental display is powered by Samsung’s SMART LED Signage XPS Series. Five separate screens come together in a reinforced design that delivers uninterrupted color-uniform content in any setting. […]
Headquartered in Shanghai, China, Eastidea offers AI-based digital signage solutions for retail, smart tech museums, supermarkets and all indoor industries. Eastidea facilitates in-elevator advertising with its proprietary projection system and a cloud-based platform, Addreality, that encompasses campaign management, creative design and playback opportunities on other media. […]
Lamar Advertising has been selected as the exclusive out of home advertising provider for the new Allegiant Stadium, home of the NFL’s Las Vegas Raiders. Due to open for the start of the 2020 football season, Allegiant Stadium will also serve as the home to the University of Nevada-Las Vegas Rebels football team. […]
Business events, conferences and events centres will be given the go ahead to reopen on 1 October adhering to social distancing, Prime Minister Boris Johnson has announced today. Provided levels of infection remain at current rates, this will see the return of the sector worth approximately £32.6 billion to the UK each year. […]
Out-of-home advertising is forecast to have a 38pc decline and growth of 9pc next year. "By now, the Irish ad market is starting to stabilise after an initial freefall that began in late March," said the Group M report. "While a large chunk of spending is lost for the rest of the year, and forever in some cases, the portion that was deferred is returning. […]
Niamh Manning, marketing executive, PML Group. In many senses this week is about getting back to business for OOH and for OOH advertisers. For some brands, the message conveyed through their OOH campaigns is about reconnecting, reopening and revival. […]
DevOps Engineer Full Time | ActiVia Headquarters - Montreal, Quebec, H3A 3J6 About STRATACACHE STRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their custo... Sr. […]
By Neil Bell, New South Outdoor. Several Billboard Insider readers have asked me to give examples on how resisting discounts will help profitability.Let’s say that the local economy is not doing well, but Joe’s Plumbing is smart enough to know that he needs to continue to invest in advertising during an economic downturn. […]
While many might consider a traditional Wi-Fi network will be enough, there are often critical security issues and compliance issues. No one wants to install a display only to find out that there is a critical security flaw that allows hackers to hijack the display, or to discover that a provider won't permit digital signage traffic on their network. […]
Last fall, my wife and I were sitting in the drive-through of a fast food restaurant, and I saw a digital billboard advertising for a local radio station (This was an iDigital board) – And I noticed that the creative was was showing the currently playing song. […]
Bodle Technologies Ltd, the Oxford University spin-out transforming non-emissive digital screens with its reflective display technology SRD®, announces co-founder and Chief Technology Officer Peiman (Pei) Hosseini as new CEO with immediate effect. Pei Hosseini who founded the company with Oxford professor Harish Bhaskaran has led its technology development over the last 5 years. […]
Thursday at his regular pandemic news conference at the Ohio Statehouse in Columbus, DeWine credited the Cincinnati effort of social media, advertising and billboards for Hamilton County slowing the rate of contagion. Jill P. Meyer, the chamber’s president and chief executive officer, said the governor’s praise only underscored the effectiveness of the campaign, and of masks. […]
