Jim Poage, Safety Director at digital billboard manufacturer Formetco. BI: OSHA issued 81 citations with $280,000 in fines to Display Advertising companies during the past two years. What jumps out at you? […]
The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT Real estate developers have long used scale models, drawings and photo-realistic visuals to help market their projects, but a massive new urban development in downtown Tampa kicks things up several notches to help lease everything from condos to office space. […]
Nick Mawditt is managing partner at Talon. Things will no doubt be very different from now on, but we’re seeing recovery in OOH as brands seek to reconnect with audiences and consumers. […]
Helen Miall is CMO at VIOOH. Prior to lockdown, a mobile and digital OOH cross-channel programmatic strategy used to promote a range of health clubs drove a 2.35x increase in footfall to clubs, which rose to 2.44x following in-campaign optimisation. […]
Luke Willbourn, Chief Client Officer at Talon. The next phase is now in full swing and having tried the pubs, people are feeling the need for a change of scene, and the British Staycation is back. Unprecedented demand is accelerating as foreign holiday restrictions are slow to lift and we’re already seeing the consequences with roadside audiences across the UK in the ascent. […]
CCO is the latest DOOH media partner to join the extensive Place Exchange ecosystem of premium publishers, providing digital media buyers access through direct integration with leading DSPs such as The Trade Desk, Amobee, Ubimo, MediaMath, and Roku's OneView platform. The integration enables programmatic buying via private deals of CCO's unmatched array of premium media across the U.S. […]
Outfront Media's business has been negatively affected by COVID-19 due to decreased consumer mobility. It has somewhat stabilized after the initial impact, and management has taken steps to preserve liquidity. […]
Here are some that have been canceled for 2020 or rescheduled for 2021. Digital Signage Expo is now scheduled for Nov. 11-13, 2020. […]
Michael Bailly is a veteran and specialist of the signage industry. ... Eventually Samsung also learnt the hard way, and their wider colour technology is now only to be found on their ultra-big High-End 8K ‘QPR’ LCD displays. […]
Anna Bager, OAAA President & CEO. What is out-of-home advertising? It’s any form of advertising that is not surrounded by media content. […]
As the COVID-19 pandemic spread across the U.S., businesses large and small jumped into action to address everything from health precautions to changing hours to new services and product offerings. Many also took full advantage of one particular asset: Digital signage. […]
With Canceled Plans in the Rearview Mirror, People Are Tweaking Their Itineraries and Hitting the Road for Vacation. Most Americans’ lives ground to a halt when the coronavirus reached pandemic status in March — their travel plans included. […]
It’s been really quite uplifting to see signs of life returning to the OOH market. At the weekend I clocked, among others, ads for BA, Sky F1 coverage, Cazoo, Boohoo, and Renault. Not before time. […]
Jim Poage, Safety Director, Formetco. A lot of the things outlined by the CDC such as social distancing, wearing a mask, staying away from public events, which are kind of common sense stuff…If you’ve attended one of my training sessions in the last five years one of the things I’ve always been an advocate of is handwashing. […]
By Jeff Hastings, CEO of BrightSign. COVID-19 has been a gut-punch for much of the AV industry. Not since 9/11 has the business world faced such an abrupt pause, followed by an uncertain future. […]
