Jim Poage, Formetco Safety Director. Make sure they truly are OSHA inspectors. They’ll present a badge or the will have a business card that will have their office info on it. […]
Clear Channel’s private debt offering was a success. The issue was increased from $350 to $375 million. The notes were priced at 6.25%. […]
By Luba Giglia, Adomni. Digital out-of-home (DOOH) is the second fastest-growing advertising medium. However, less than five percent of OOH advertisements are being purchased programmatically. […]
How can businesses across industries prepare to ensure employees and customers feel comfortable navigating the new realities? Where will consumers spend their time and money with the re-opening? What role will display technology play in addressing new customer requirements? […]
US out-of-home (OOH) advertising revenue grew by 4.8% year-over-year in Q1 2020 to reach $1.9 billion. But although any growth is welcome in the current climate, this represents the smallest percentage year-over-year growth OOH has seen since Q3 2018, according to figures released by the Out of Home Advertising Association of America (OAAA). […]
NEW YORK, July 22, 2020 – DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community while moving the industry to digital, announced today that Adapt Media has joined the association. […]
In March and April, most brands and agencies reduced their ad spend for most channels, with OOH and DOOH budgets being cut the most. This trend sustained in May and June, but a slight improvement is possible in social media and paid search ads. Admixer asked respondents what measures they’ve implemented to mitigate the effect of the crisis and what they were going to do in the next two months. […]
Renata S. Geraldo, Bloomberg. Surprising as it may seem now, 2020 was supposed to be a great year for billboard ads. […]
In 2021, the out-of-home advertising market is set to see a rebound of 4.4 percent. Traditional outdoor media formats will also take advantage of technological advances which are the most likely breakthroughs for outdoor advertising to offer integrated online and offline marketing. […]
The report shows the recession was short-lived and will have lesser impact on 2021 than expected. Still, London, U.K.-based global information provider IHS Markit places a 20 per cent probability on a second wave of COVID-19, which is not factored into a potential recovery. […]
Clear Channel Outdoor Holdings' international subsidiary Clear Channel International B.V. plans to issue $350 million in Senior Secured Notes due 2025 (the “Notes”) in a private placement. The notes will be secured by some international assets but will not have a claim against the company’s North American assets and will not be guaranteed by Clear Channel Outdoor. […]
DSF's Brian Gorg interviews Ben Billups, Founder, and Shawn Spooner, Chief Scientist and Partner. Billups started in 2003 when Ben Billups, who had a travel industry and media background, decided to start a company with a focus on the automation of workflows for OOH. This led to more technology-enabled services in the areas of automation and measurement. […]
Almost 10 years ago, the digital OOH media tech company Ayuda floated the idea of using video analytics to base advertising costs on a pay-per-look basis – the notion being that brands would pay for verified eyeballs as opposed to gross audiences. […]
Back in April, Vistar transitioned to a fully transparent marketplace. This was a big shift from how we've operated in the past, and I wanted to share my thoughts on the trends in the industry driving this change & what's ahead for programmatic OOH. Since I started Vistar back in 2012, our aim has been to fuel the overall growth of out-of-home through technology. […]
My guess is that anyone flying commercially these days is hyper-aware of contagion risks and just about bathing in sanitizer liquid when in a terminal or on a plane, so the fear of using touchscreens can seem a bit overwrought. You touch something, you sanitize … That stated, if you don’t need to touch something at all, even better. […]
