Editors’ Picks

Two tips on how to save money on your digital signage deployment when times are tough (DSToday)

by Bradley Cooper. As COVID-19 continues to make it difficult for companies to do business, many people are looking at tools to help make the transition easier. For example, many retailers are looking for ways to enforce capacity and social distancing requirements without allocating precious employee time. […]

digitalsignagetoday.com
Fri, Jul 24, 2020 at 10:36 PM

Permalink

D.C. Council Backtracks on Proposed Advertising Tax (Billboard Insider)

Insider’s take: If the D.C. Council does vote in the new advertising tax it would certainly be headed for a court battle similar to Cincinnati and Baltimore. We will provide more updates on this next week. […]

billboardinsider.com
Fri, Jul 24, 2020 at 9:21 PM

Permalink

Geopath reports daily miles travelled are now 95% of pre-pandemic levels (Billboard Insider)

Daily miles travelled is now 95% of the travel occurring the first week of March prior to COVID-19 restrictions. […]

billboardinsider.com
Fri, Jul 24, 2020 at 9:19 PM

Permalink

How to get your first OOH advertiser and how to sell out-of-home versus other media (Billboard Insider)

Steve Nicklin, VP of Marketing at OAAA . How do you generate interest in out of home for the first time client? (1) Show up as a marketing consultant…demonstrate a sincere desire to understand a client’s business and their marketing needs. […]

billboardinsider.com
Fri, Jul 24, 2020 at 9:16 PM

Permalink

WOO launches a global DOOH campaign to encourage people to keep pollution levels low after the pandemic (Campaign)

The campaign asks whether the public will continue to "keep up new hobbies", "look out for our neighbours" and "still appreciate being outdoors" in 2021. Amid the pandemic’s few positive outcomes are improved air pollution levels, which is addressed in one ad which asks: "Will the Himalayas still be visible 200km away? […]

campaignlive.co.uk
Fri, Jul 24, 2020 at 9:12 PM

Permalink

16:9: Rich Ventura On His Move To Sony, To Run B2B Group

The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT If you have been around the digital signage industry for even a little while, you’d know Rich Ventura – the very active board member and then chair of the Digital Signage Federation, and pretty much the front man for NEC Display. […]

sixteen-nine.net
Fri, Jul 24, 2020 at 12:10 AM

Permalink

Moodie Davitt Report: Clear Channel Singapore launches programmatic DOOH buying tools

OutSmart Pro will enable programmatic DOOH buying and selling and was introduced with ad tech partner Hivestack. It allows brands to connect with audiences in the physical world based on consumer behaviour and audience movement patterns in the OOH arena. OutSmart Pin is a pre-and-post audience planning tool that provides analysis of audience behaviour. […]

moodiedavittreport.com
Fri, Jul 24, 2020 at 12:08 AM

Permalink

Dutch News: Advertising revenues fall by around 30% as coronavirus hits spending in the Netherlands

Billboard owners have also seen their income drop because fewer companies are paying for space. Otherwise empty billboards have been used to advertise charities or to broadcast the government’s social distancing rules. Bart de Vries, of outdoor advertising firm JCDecaux, would not disclose exact figures, bu said: ‘We have seen a significant dip. […]

dutchnews.nl
Fri, Jul 24, 2020 at 12:08 AM

Permalink

Privacy concerns around the use of empathic advertising in South Africa (Bizcommunity)

Digital out-of-home advertising (DOOH) already uses interactive capabilities, such as high-resolution touch sensitive monitors, audio capabilities and connectivity for access to cloud-based content and resources. […]

bizcommunity.com
Fri, Jul 24, 2020 at 12:08 AM

Permalink

16:9: Biggest Indoor LED Mesh Ceiling In N.A. Switches On … In Maine Furniture Store

The biggest indoor mesh LED ceiling in North America – unless you want to describe the Fremont Experience in Vegas that way – has been switched on in an unlikely location – a new furniture store at a mall in Portland, Maine. […]

sixteen-nine.net
Fri, Jul 24, 2020 at 12:08 AM

Permalink

Gordon Borrell on trends in local advertising and what it means for out-of-home (Billboard Insider)

Gordon Borrell, CEO of Borrell Associates Inc. We run the largest survey of local advertisers in the country…We see some interesting macro trends. Last year we saw the makings of a perfect marketing storm….This was before covid 19…this pertains to a lot of your ad buyers. […]

billboardinsider.com
Thu, Jul 23, 2020 at 6:28 PM

Permalink

Why Bloomberg’s analysis of the DOOH ad market is misleading (Billboard Insider)

Bloomberg published an alarmist piece yesterday with the misleading headline: “Billboard Ad Sales Dive 40% With Americans Staying Off the Road.” This story should have been published in April, not now. This is old news. […]

billboardinsider.com
Thu, Jul 23, 2020 at 6:25 PM

Permalink

16:9: How Can You Certify Your COVID-19 Re-opening Efforts?

Guest Post: Adrian Weidmann, StoreStream Metrics Adrian Weidmann Businesses of all stripes, facilities and organizations are all working with their own playbooks for opening, and staying open, in the midst of the COVID-19 pandemic. […]

sixteen-nine.net
Thu, Jul 23, 2020 at 6:22 PM

Permalink

Did Lamar violate the lease agreement or did the land owner violate freedom of speech? (OOHToday)

OOH professionals respond to Lamar's decision to place a BLM ad next to a Confederate flag, against the will of the land owner. Michael Baker —Director at Look Media: If the landowner is explicitly saying the lease won’t be renewed because of the content of the message, it seems like a potential violation of freedom of speech (or maybe lease terms?), and therefore a legal case. […]

oohtoday.com
Thu, Jul 23, 2020 at 5:52 PM

Permalink

How to manage your billboard company in trying times (Billboard Insider)

Chris Cowlbeck, General Manager, Independent Billboard Operators Association (IBOUSA). All of this stuff is cyclical…we’ve been through cycles and will continue to go through cycles…Keep it positive…Wake up and have a positive attitude. Hard times will circle back but you have to be focused. […]

billboardinsider.com
Thu, Jul 23, 2020 at 5:44 PM

Permalink