Editors’ Picks

Is Programmatic DOOH the Way Forward? Yes and No. (A recap of OAAA panel by Talon)

Programmatic has been a pervasive yet loosely defined concept in Out of Home (OOH) advertising. Many in the industry differ on what programmatic really represents and the value it creates, but few disagree that various forms of automated and programmatic buying will play an important role in making digital out of home (DOOH) more accessible and easier to execute for all media buyers. […]

talonoutdoor.com
Mon, Jul 27, 2020 at 6:52 PM

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How to price your DOOH ad inventory right in uncertain times and beyond (Linkedin)

Elias Bauguil, Consultant in Revenue Management / Co-founder of Prisme. Strangely enough, the DOOH industry acceleration happened at a particular moment, when globalisation reached its peak point and when Covid hit businesses and put the world on hold for a while. […]

linkedin.com
Mon, Jul 27, 2020 at 6:50 PM

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Legal aspects of political billboard advertising (Billboard Insider)

Richard Rothfelder, Partner, Rothfelder Falick. “We have a person here in Vegas that wants to run some pro Trump messaging on our units. He is not affiliated with the Trump campaign, does not have a pac or any other affiliation. […]

billboardinsider.com
Mon, Jul 27, 2020 at 6:27 PM

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16:9: Digital Signage Has A New, Changed Importance In QSR, And It’s Probably Not Temporary

Via QSR Magazine If you can cast your mind waaaay back, all the way to 2019, you may recall how restaurants with drive-thru restaurants were seen as unnecessary evils, full of idling vehicles adding to greenhouse gases. […]

sixteen-nine.net
Mon, Jul 27, 2020 at 3:04 PM

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Clear Channel Outdoor’s attribution tool shows the effectiveness of auto dealers’ DOOH campaigns (DSConnection)

New York, New York (July 27, 2020) – Clear Channel Outdoor (CCO) (NYSE: CCO) today announced another industry first as its CCO RADAR suite of solutions now delivers automotive dealers verifiable results that their printed and digital out-of-home (OOH) advertising campaigns drive sales. […]

digitalsignageconnection.com
Mon, Jul 27, 2020 at 9:52 AM

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16:9: SignageOS Gets $2M Growth Infusion From Czech VC

These are rough times, but it may be encouraging to read that there is indeed some investor money out there for companies in the digital signage ecosystem. The Prague start-up signageOS has announced a $2 million cash injection from a Czech venture capital firm, to grow the company’s self-described Digital Signage Unification Platform. […]

sixteen-nine.net
Mon, Jul 27, 2020 at 9:16 AM

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16:9: Orlando’s New Airport Terminal Schemes In Big LED Display Plans

The new terminal rising at Orlando’s main airport – remember air travel? – is about 60% ready, and an update piece in the local newspaper indicates big direct view LED is central to the design and experience. […]

sixteen-nine.net
Mon, Jul 27, 2020 at 8:34 AM

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16:9: The pandemic has reduced pollution. New global DOOH campaign encourages people to keep it low

The World Out of Home Organization (WOO) has launched a worldwide Digital Out of Home media campaign today – called #OurSecondChance – aimed at reminding people that there are some good things that have come out of this horrible pandemic – like reduced pollution. The campaign was developed for WOO by the  UK creative agency New Commercial Arts, which just spun up in May. […]

sixteen-nine.net
Mon, Jul 27, 2020 at 8:01 AM

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16:9: NBA Latest Pro Sports To Add Virtual Fans To Games Via LED

HT, Shea Darlison at Rise Vision for noting this … Professional sports teams have been and are trying to figure out how to get back to live competitions when packing people into their venues is not allowed. There are a few places around the globe where live sports is on and fans are allowed in the venues – like rugby in COVID-free New Zealand and baseball in South Korea and Taiwan. […]

sixteen-nine.net
Mon, Jul 27, 2020 at 7:43 AM

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Amscreen introduces Smart DOOH LED Billboard (Inavate)

Digital signage provider Amscreen has launched a Smart DOOH LED Billboard with individual level LED monitoring integrated into its RDM remote device monitoring system. Large format Digital LED billboards allow media owners to guarantee that the advertising they display is highly visible even in the brightest sunshine or harshest of weather conditions. […]

inavateonthenet.net
Mon, Jul 27, 2020 at 12:10 AM

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Newly-launched soda brand United Sodas will use LinkNYC kiosks for its first out-of-home campaign (Modern Retail)

By Gabriela Barkho. The company began thinking about OOH in its home market of New York City last fall, co-founder and CEO Marisa Zupan told Modern Retail. But the original plan to hit mostly subway cars and stations was modified at launch. […]

modernretail.co
Mon, Jul 27, 2020 at 12:10 AM

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Lamar releases eight videos which tell the company’s story to investors, potential employees and clients (Billboard Insider)

Insider’s take: Kudos to Lamar’s internal marketing crew and to Max Zoghbi at Loupe Theory for production. Telling your story is easy in a world of smartphones and youtube. Does your out of home company have a short video which describes the business and the culture? […]

billboardinsider.com
Mon, Jul 27, 2020 at 12:08 AM

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Clickz: How to make the most of DOOH advertising during fast market shifts

Roey Franco, VP of Innovation at Xaxis. DOOH spend needs to be targeted to screens that will have the most robust chance for exposure, such as billboards, street-level pedestrian units, and those at gas stations, grocery stores, pharmacies, and liquor stores. […]

clickz.com
Sun, Jul 26, 2020 at 6:02 PM

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Sydney Morning Herald: Billboard giants push for discounts from airports, councils

Billboard companies are in negotiations with transport agencies, airports and local councils about ways to offset massive declines in advertising spending caused by the coronavirus pandemic. Companies such as oOh! […]

smh.com.au
Sun, Jul 26, 2020 at 5:56 PM

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Clear Channel worldwide CEO sees signs of recovery for outdoor advertising in town centres (Campaign)

William Eccleshare, CEO of Clear Channel. For Clear Channel, the lockdown led to a $25m cut in capital expenditure in Q2; for the year, it expects a 50% cut. So of course Eccleshare wants to focus on the future and he says there is good news in that the business is "undoubtedly seeing signs of recovery". […]

campaignlive.com
Sun, Jul 26, 2020 at 5:53 PM

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