NEW YORK, July 29, 2020 – DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community while moving the industry to digital, announced today Vertical Impression has joined the association. […]
Deciding when it’s time to replace your digital display can be tough. After all, you want to get as much use as possible out of your investment. But even the best displays don’t last forever. […]
With the emergency response level of the coronavirus outbreak moving from Level 2 to Level 3, InfoCommAsia has confirmed that Beijing InfoComm China will still be going ahead from 28-30 September 2020. The show was moved at the beginning at the year from its original March date to September. […]
The trade show dominoes keep tumbling, with cancellations now stretching into the new year with words that the mammoth CES show set for Las Vegas in January is now going to be an online-only thing. […]
The world is opening back up, but it is not going back to the way things were. Changes made over the course of the COVID-19 pandemic are expected to stick around, including in the world of retail. New conveniences and preferences may be too appealing or important to let slip away. […]
by Bradley Cooper. Through tools such as customer queue apps, thermal detection and antimicrobial touch interfaces, digital signage vendors are taking on COVID-19 from all directions by protecting customers and employees and providing information. During this time, digital signage and kiosk vendors have had to adjust their product offerings to help businesses keep up anti-COVID-19 measures. […]
Brian Gorg interviews Ron Levac, CEO of InReality. Ron, what is the Blacklist? Basically, Washington went after a bunch of Chinese facial recognition companies over National Security issues. […]
Ken Klein OAAA Executive Vice President, Government Affairs. The victory in DC, Jaffe said, “will help signal (to other jurisdictions) that a tax on advertising will be fought hard by a broad range of the business community.” Why did the city drop the proposed ad tax? […]
The oOh!Media Ltd (ASX: OML) share price closed down 3.6% yesterday. Last week, oOh!Media looked to have snapped a lengthy losing streak, finishing the week up 6.3%. But yesterday’s losses resume the downward trend that has battered investors in the stock since the outset of the COVID-19 pandemic. […]
Swiss computer vision startup Advertima has raised a €15 million Series A (~$17.5 million) to build out a machine learning platform for physical retail stores to ‘upgrade’ the shopping experience via real-time shopper behavior analytics. The round is led by existing shareholder, Fortimo Group, a Swiss real estate company. […]
The campaign was executed by DOOH advertising technology company Moving Walls along with Metropolis Media... As traffic picks up in the Philippines, Foodpanda - the mobile food delivery marketplace - welcomed audiences with a contextual digital-out-of-home (DOOH) programmatic campaign that uses traffic and weather triggers to display a variety of menu creatives curated for on-the-road passengers. […]
For a few weeks now, a new phenomenon has been sweeping through offices worldwide: Zoom Fatigue. After more than three months of daily web conferences, the business world has rushed ahead with digitalisation. Our daily work would not be possible without Zoom and Teams. […]
The Johnson City Press reports that after recently being approached by Lamar about entering into a new contract for a billboard location, Johnson City, TN city officials realized the structure was on city property and have asked that it be removed by Sept. 1. […]
NEC Corporation (NEC; TSE:6701), a leader in biometric authentication and video analytics technologies, and Realeyes OÜ (Realeyes), a leader in computer vision and emotion Artificial Intelligence (AI) technology, are planning to jointly develop and distribute emotion analysis solutions globally. […]
Unsurprisingly, out-of-home and cinema have suffered the most from government restrictions on movement, and consumers’ avoidance of public places. Out-of-home advertising is forecast to shrink by 25% in 2020 and cinema by 51%. Zenith forecasts a 9.1% decline in global ad spend this year, strongly concentrated in Q2, with a 5.8% recovery forecast for 2021. […]
