Editors’ Picks

Australia’s Tonic Health Media launches programmatic DOOH trading platform with the help of Broadsign, Vistar and Hivestack (AdNews)

Tonic’s multi-channel network of TV, digital panels and brochure boards are currently featured in more than 5,300 GP practices, hospitals, pharmacies and health centre waiting areas in Australia. The move will allow advertisers to buy this inventory on a programmatic basis allowing for context, speed to market and frictionless trading. […]

adnews.com.au
Wed, Jul 15, 2020 at 5:14 PM

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PJ Solomon CPM Comparison shows OOH bulletins, posters and shelters are a good value (Billboard Insider)

Mark Boidman has published US Media CPM comparisons in the July 2020 Media Monthly. Bulletins, posters and transit shelters are a good value with a CPM will below broadcast, TV and publishing. […]

billboardinsider.com
Wed, Jul 15, 2020 at 5:12 PM

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Media agencies: “We’re seeing 10 years’ worth of innovation crammed into a few months” (Campaign)

Christian Juhl is global chief executive of Group M. This pandemic has afforded our industry the chance to look in the mirror, fast-track our roles in the ecosystem and determine how we can best spend our energy to make advertising work better for people. […]

campaignlive.co.uk
Wed, Jul 15, 2020 at 5:00 PM

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Vistar’s VP explains how ad serving works in DOOH

By Eric Lamb. If you search for the definition of “ad server”, you’ll get a lot of different answers. That’s because ad servers have been around for years in the online space, and serve different functions depending on who is using them. […]

info.vistarmedia.com
Wed, Jul 15, 2020 at 4:56 PM

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Add this to your sales pitch: Why the power of proximity of out-of-home media is gaining more and more significance (EMC Outdoor)

By Matthew Noll. While OOH has experienced an incredible change over the last few years with data and technology providing a new level of insight into customer behavior and movement, one fundamental truth has remained – proximity in Out of Home is still a powerful targeting tactic. We’ve talked a lot about the changes in Out of Home over the last few years, and with good reason. […]

emcoutdoor.com
Wed, Jul 15, 2020 at 4:39 PM

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Amscreen Launch the First SMART DOOH® LED Billboard (DSConnection)

Europe’s largest digital signage provider, Amscreen, have just launched the first ever  SMART DOOH® LED Billboard with unique individual level LED monitoring integrated into their tried and tested RDM® remote device monitoring system allowing media owners to remain at the forefront of cutting edge DOOH advertising solutions. […]

digitalsignageconnection.com
Wed, Jul 15, 2020 at 1:18 PM

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PATTISON’s inventory of 1,600 DOOH screens can now be bought programmatically via Hivestack’s SSP (DSConnection)

Largest Canadian Out-of-Home media advertising company partners with global programmatic DOOH platform, offering unprecedented scale to Canadian programmatic buyers. […]

digitalsignageconnection.com
Wed, Jul 15, 2020 at 11:03 AM

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16:9: NEXNOVO Launches Transparent LED On Glass Displays

Shenzhen-based LED manufacturer NEXNOVO has focused for several years on semi-transparent displays fixed on mesh, but it has now added a new product that puts the LEDs on glass and offers a lot more transparency. Called NexEsign, the product uses “NEXNOVO’s patented integrated-IC technology and nano film circuits. […]

sixteen-nine.net
Wed, Jul 15, 2020 at 8:01 AM

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16:9: Coca-Cola Updates Self-Service Soda Dispensers To Make Them Touchless

Faced with restaurants and c-stores that have shut down their self-serve soda fountains, by choice or mandate, to reduce the risk of contagion spread, Coca-Cola has updated its Freestyle soda fountains with software that enables thirsty customers to order their custom drink off smartphones. […]

sixteen-nine.net
Wed, Jul 15, 2020 at 7:37 AM

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Strategic OOH investments and acquisitions continue despite a new wave of Covid infections in the US (Billboard Insider)

Max Drachman, broker, Kalil and Company. We have closed five outdoor deals since April 1st, so we have not had a slowdown in terms of bringing transactions to finality. It does feel like there are more mines in the typical deal minefield right now, but there remains significant demand for Outdoor assets across the country. […]

billboardinsider.com
Tue, Jul 14, 2020 at 6:52 PM

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Evolution of the Digital Signage Industry Due to COVID-19 (Allsee)

Coronavirus has had widespread impacts on arguably every aspect of everyday life, and the digital signage industry is no exception. At the start of the outbreak, the main impact felt by most digital signage companies was supply problems caused by halted production in China. […]

allsee-tech.com
Tue, Jul 14, 2020 at 6:47 PM

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JCDecaux has sold 25% of Russ Outdoor (Globenewswire)

After the exit of the minority shareholders of ROOH B.V. last October and given the uncertainty surrounding the consolidation of the Russian’s OOH media market post‑Covid‑19, JCDecaux had the opportunity to exit at a price of RUB2.56bn, c. €32m (11.2x 2018 EBITDA multiple). […]

globenewswire.com
Tue, Jul 14, 2020 at 6:47 PM

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Talon Outdoor: Why DOOH needs its own programmatic tech, rather than the one retrofitted from online advertising (IAB UK)

Despite the injection of the online players’ technology into DOOH, their current offering of ‘programmatic guaranteed’ buys are actually a fixed buy inventory ahead of time. So, it is fundamentally not offering the flexibility of planning and execution of a responsive, personal campaign that advertisers are used to. […]

iabuk.com
Tue, Jul 14, 2020 at 6:44 PM

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CBC News: Pattison Outdoor gets bombarded by angry callers over an altered digital billboard ad promoting racial equality

The giant ads were intended to promote peace and racial equality in Edmonton. "Prophet Muhammad taught a white is not superior to a Black and a Black is not superior to a white, except by piety and good action," stated the electronic billboards displayed across Edmonton. But soon Pattison Outdoor Advertising, the company that owns the billboards, was bombarded by angry calls. […]

cbc.ca
Tue, Jul 14, 2020 at 6:23 PM

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Trailhead Media acquires digital and static OOH assets from Cox, Leslie and Spartan (Billboard Insider)

Williamson and Associates has brokered three out-of-home transactions. Cox Media has divested its digital and static assets in Easley, South Carolina to Trailhead Media. Cox was formed in 2015 by Kerry Cox, an industry veteran who began his career in Out of Home in 1991. […]

billboardinsider.com
Tue, Jul 14, 2020 at 6:01 PM

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