Editors’ Picks

Wrapify Launches Attribution and Data Tools for Out-of-Home Transit Media Providers and Operators (Stockhouse)

Ad-tech firm Wrapify has launched Boost Platform, turning a moving out-of-home (OOH) ad placement into digital and physical retargeting with full attribution and measurement. Historically, transit OOH and attribution has been difficult to measure. Boost encompasses all of the features that turn a moving OOH ad placement into digital and physical retargeting with full attribution and measurement. […]

stockhouse.com
Thu, Aug 6, 2020 at 12:10 AM

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Lamar removes anti-mask billboards in Spokane paid for by the John Birch society (Billboard Insider)

“The community was not super happy with that message. We try to stay away from anything that is far too offensive to the public,” says Lamar Spokane VP and General Manager Duane Halliday. Lamar is also taking flak for deciding not to run billboards calling out police brutality and systemic racism in Spokane. […]

billboardinsider.com
Thu, Aug 6, 2020 at 12:10 AM

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16:9: Clever Low-Tech COVID-19 Retail Access Solution Uses Cardboard, Bluetooth And Cheap LEDs

My first reaction when a PR pitch about a COVID-19 Store Traffic solution arrived by email today was pretty much: “Oh God, another one …” Since the pandemic started, countless digital display and app solutions have come on the market, and a buyer or solutions provider would have to sort through a pile of them to find the right one. […]

sixteen-nine.net
Thu, Aug 6, 2020 at 12:10 AM

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16:9 From Display Week 2020: Dutch Start-Up’s Glare Controls Turn Curtain Glass Windows Into Screens

Innovation and start-up zones tend to be useful destinations at tech trade shows, because they usually have a few companies that are showing things that push new ideas and take different approaches to solutions. […]

sixteen-nine.net
Thu, Aug 6, 2020 at 12:10 AM

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As people replace air travel with road trips, OOH ads are getting more exposure (Vistar Media)

By Marissa Bernstein. Road tripping has been on the rise for the past 4 years. With social distancing remaining essential through the summer, this year we’re seeing more people than ever take to the roads for a summer escape. […]

info.vistarmedia.com
Thu, Aug 6, 2020 at 12:08 AM

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DOOH screens at New Zealand’s bike stations provide a wealth of ad analytics (iStart)

E-bike stations create new source of ad analytics… New digital advertising screens around Christchurch – and soon to be installed in Wellington and Auckland – are providing a wealth of analytics for both advertisers and councils, while also providing free charging and locking stations for electric bikes. […]

istart.co.nz
Thu, Aug 6, 2020 at 12:08 AM

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Global out-of-home bosses count on programmatic, DOOH to boost the recovery (Mi3)

By Paul McIntyre - Executive Editor. The CEOs of OOH firms based in the UK, US, Germany and Australia believe sector fundamentals are healthy – and that public mobility is starting to return. Covid-19’s immediate impact, they argue, is more nuanced than investor panic might imply, while the long-term trend is one of growth. […]

mi-3.com.au
Wed, Aug 5, 2020 at 11:35 PM

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PJ Solomon bullish on out-of-home (Billboard Insider)

PJ Solomon is bullish on out-of-home long term because it is the only classic media channel which reaches a large audience and can’t be blocked. Insider’s take: Clear Channel Outdoor revenues expected to decline more than OUTFRONT or JCDecaux during 2020. That explains why Clear Channel stock is down 70% year to date. […]

billboardinsider.com
Wed, Aug 5, 2020 at 11:34 PM

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OUTFRONT Media’s Second Quarter 2020 Results

Revenues of $232.9 million; Operating Loss of $25.9 million; Net loss attributable to OUTFRONT Media Inc. of $57.9 million, $0.44 per diluted share. Adjusted OIBDA of $21.7 million. […]

investor.outfrontmedia.com
Wed, Aug 5, 2020 at 11:32 PM

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16:9: COVID-19, Slowed Economies Force Layoffs At AVIXA

The pro AV trade association AVIXA has sent and also published a letter to members announcing staff layoffs – an unfortunate by-product of COVID-19 and the temporary end of trade shows, as we know them. The association, based outside of Washington, DC, told members: Due to the pandemic and the dramatic impacts to our industry, AVIXA has completed a strategic realignment of the organization. […]

sixteen-nine.net
Wed, Aug 5, 2020 at 11:31 PM

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Place-Based Venues and Transit See Stable Increases in Activity in Canada (COMMB)

COMMB sourced mobility data from mapping software and mobile device data for this report. Data, tracking consumer movements, shows increased activity since the beginning of June, with numbers leveling off in July. With most provinces in phase 3 of re-opening businesses and travel behaviour patterns close to pre-pandemic norms, data is reflecting a return to normalcy. […]

commb.ca
Wed, Aug 5, 2020 at 11:28 PM

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Mitsubishi Paper Mills Ltd. obtains patent license for 3M’s metal mesh technology used in making touch screens (Businesswire)

Metal mesh conductor technology is widely used in the construction of projected capacitive touch sensors for consumer and commercial applications. Metal mesh conductors have broad applicability across touch sensors of all sizes. In particular, large format touch sensors are often utilized in interactive whiteboards, conferencing systems and digital signage displays. […]

businesswire.com
Wed, Aug 5, 2020 at 10:32 PM

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Ballantyne Strong sells its Strong Outdoor out-of-home advertising business to Firefly Systems Inc. (Globe Newswire)

Strong Outdoor commenced operations in early 2018 and built a digital out-of-home advertising business on over 3,000 New York City taxis. In May 2019, the company transferred its digital taxi-top assets to Firefly in a transaction that leveraged Firefly’s strength in digital and contributed to significant improvements in Strong Outdoor’s financial performance. […]

globenewswire.com
Wed, Aug 5, 2020 at 7:48 PM

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Italian OOH market leader Media One selects Broadsign to power its digital transformation

Media One’s network reaches millions of people every day with thousands of static and digital displays located in Italian train stations, along national highways, in bus shelters, and the Rome Fiumicino airport. The company is adopting Broadsign’s Ayuda platform to streamline static and digital operations, enhance sales capabilities, and power digital displays across Italy. […]

broadsign.com
Wed, Aug 5, 2020 at 7:44 PM

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16:9: This New Mexico Spin-out Making MicroLED Displays On Paper-Thin Metal Foil

I am virtually attending the Society for Information Display’s annual display-nerd festival – DisplayWeek. The live show was done in by COVID-19, but lives on as a virtual show. It is NO replacement for the real deal – having seen that last year in Silicon Valley – but a reasonable alternative, given our collectively crappy circumstances. […]

sixteen-nine.net
Wed, Aug 5, 2020 at 1:56 PM

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