Editors’ Picks

16:9: Google AI Researchers Demo System That Auto-Generates Video Spots From Web Pages

Researchers at Google have started showing off demos of an AI system that mines and converts a web page into a short video, known as URL2Video. The system uses AI to extract the visuals and design styles – including fonts, colours, and layouts – and generate a decent-looking, albeit simplistic, video spot from it. […]

sixteen-nine.net
Thu, Nov 5, 2020 at 10:05 AM

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16:9: Norwegian Toy Store Drives Experience With 24M LED Ceiling

This is a very impressive, nicely executed LED ceiling installed above the Kozmos toy store at  Sandvika Storsenter, a mall in the general orbit of Oslo, Norway. The ceiling is 24 meters long and 2.5 meters wide, and runs through a set of visuals designed to make little eyes pop and drive the overall customer experience in the store. […]

sixteen-nine.net
Thu, Nov 5, 2020 at 6:22 AM

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DOOH and digital signage intelligence platform Quividi to host its APAC Online Conference on December 8, 2020

The event will feature a line-up of prestigious speakers, from Brands & Retailers, Agencies, Data Experts, to DOOH Networks and Digital Signage companies, discussing the crucial role of real-time data to navigate the New Normal. The event follows and echoes Quividi’s North America & EMEA conference, which attracted more than 450+ participants from 30+ countries in June. […]

quividi.com
Thu, Nov 5, 2020 at 12:08 AM

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DOOH Was the Rising Star of 2020. Now It’s a Hard Sell. What’s Next? (My Total Retail)

Erin Venables McHale, strategic partnerships at AdColony. Given that 25 percent to 35 percent of people intend to reduce major out-of-home activities even after the coronavirus ends, digital out-of-home (DOOH) advertising can be a hard sell. The global DOOH market was projected to reach $26.6 billion by 2023. […]

mytotalretail.com
Wed, Nov 4, 2020 at 11:11 PM

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Rideshare: A Premium OOH Opportunity for Restaurants? (QSR Magazine)

By Danny Klein. Impressions are on the rise again. One unique OOH outlet for restaurants is rideshare advertising. […]

qsrmagazine.com
Wed, Nov 4, 2020 at 6:41 PM

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How to raise capital for your OOH business (Billboard Insider)

By Jesse London, CEO of TierOne Media, a startup which recently purchased 5 out of home companies in the Southeast United States. Jesse talks about why he became an entrepreneur and what it was like raising a high seven figures amount of debt and equity. Finding Debt. […]

billboardinsider.com
Wed, Nov 4, 2020 at 6:07 PM

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What should be the proper procedure for testing and comparing different digital signage systems? (DSFederation)

BrightSign CEO Jeff Hastings makes the case for open benchmarking. There’s a reason highly sought-after integrators and technical consultants are well paid for their services. One of their roles – among many others – is to understand what their customers are hoping to achieve with their digital signage and scope out an ecosystem that supports those goals. […]

digitalsignagefederation.org
Wed, Nov 4, 2020 at 6:04 PM

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Outfront Media’s Third Quarter 2020 Results

Revenues of $282.3 million; Operating Income of $25.1 million; Net loss attributable to OUTFRONT Media Inc. of $13.5 million, $0.14 per diluted share; Adjusted OIBDA of $68.5 million; AFFO attributable to OUTFRONT Media Inc. of $27.7 million. […]

investor.outfrontmedia.com
Wed, Nov 4, 2020 at 4:03 PM

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16:9: Tourist Stop In Zurich Uses 19-Wide LCD Video Wall To Promote Destinations

Big LCD-based video walls are growing less common as direct view LED takes over, but there are still some nice jobs out there – like this one at the Zurich Tourist Information Centre in Switzerland. The centre is located on the ground floor of the main concourse of Zurich Main station, and is there to provide useful local and regional information to residents and visitors. […]

sixteen-nine.net
Wed, Nov 4, 2020 at 3:19 PM

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Early lessons from 2020 Election for out-of-home media (OAAA)

As America counts votes in a close presidential election, here are early take-aways from the election for out of home media. More OOH political ads DoItOutdoors saw a 75+ percent increase compared to the 2016 presidential election, says president Regis Maher, president, based in York, PA. […]

specialreports.oaaa.org
Wed, Nov 4, 2020 at 11:59 AM

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Winners of OUTFRONT’s 2020 OUTFRAME Art Competition

Daniel Moran, Dinesh Boaz, Valentina Elegante and Danny Potts with Future First Studio are among the winners of the 2020 OUTFRAME competition. OUTFRAME was created to celebrate the artists of adland and showcase their non-commercial art while building excitement for designing for out of home. […]

investor.outfrontmedia.com
Wed, Nov 4, 2020 at 9:50 AM

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West Hollywood Extends Sunset Spectacular Digital Billboard Contract for Two More Years (Billboard Insider)

The digital billboard on Sunset Boulevard, which hasn’t even been built yet, received an extension to its contract by two years to 12 years in an unanimous vote by the West Hollywood City Council. Orange Barrel Media, who will be constructing the digital billboard, requested the two-year extension as a way to make up for potential lost revenue from the Covid driven recession. […]

billboardinsider.com
Wed, Nov 4, 2020 at 12:10 AM

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Australia’s largest privately-owned transit advertising company Go Transit Media secures the exclusive advertising rights for seven key markets (Mumbrella)

Launch campaigns will commence on the 18th of January 2021 as Go Transit expands its market reach from the east coast where it currently operates in over 400 markets. General Manager Operations Caleb Harriott said the new contract included 110 busses across seven new markets including Bunbury, Busselton, Albany, Kalgoorlie, Esperance, Geraldton and Broome. […]

mumbrella.com.au
Wed, Nov 4, 2020 at 12:10 AM

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Telegraph India: How the pandemic has sucked the life out of outdoor advertising in Calcutta this festive season

Banners and billboards are usually stuffed into every available space on, above and beside roads and footpaths in the city in the run-up to Durga Puja. The festive season usually continues at least a week beyond Diwali. The last three weeks of the year sees a significant spurt in outdoor advertisement. […]

telegraphindia.com
Tue, Nov 3, 2020 at 8:07 PM

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Italian OOH ad operator MediaOne integrates with mobile location data platform Blis to improve campaign targeting

Beginning in December 2020, MediaOne, led by Riccardo Parigi, will integrate it’s offer with a new proximity technology, in order to amplify its OOH campaigns with Blis’ mobile audience and at the same time collect more and more accurate information on available traffic for advertisers. “Evolution is change, and this is what leads to growth and improvement. […]

blis.com
Tue, Nov 3, 2020 at 7:57 PM

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