Editors’ Picks

Add this to your pitch: Why Outdoor Advertising is Particularly Effective for Small Businesses (75media)

By Paul Inman. Once you bust the numerous myths about outdoor advertising, you begin to see that this medium is effective and capable of providing tangible and measurable success. We can also surmise that outdoor advertising is particularly effective for small businesses, with this backed up by the cost of paper billboards and the potential return that they’re able to deliver over time. […]

75media.co.uk
Thu, Nov 12, 2020 at 12:10 AM

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16:9: Canada’s Parliament Used As Giant Canvas For Falling Poppies, Honoring Military Veterans

Poppies have long been the central symbol for remembering and honoring military veterans in Canada and the UK (and quite possibly elsewhere), and you see them everywhere in the days leading up to Nov. 11. […]

sixteen-nine.net
Thu, Nov 12, 2020 at 12:08 AM

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Peerless-AV digital signage kiosks will now have audience measurement, content management and security software from VSBLTY (Globe Newswire)

Peerless-AV will be using VSBLTY technology to provide enhanced customer engagement and audience measurement based on machine learning and computer vision, according to VSBLTY Co-founder & CEO Jay Hutton. […]

globenewswire.com
Thu, Nov 12, 2020 at 12:08 AM

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IAB Europe Releases “Guide to Programmatic Out Of Home Advertising” (Free download; IAB Europe)

IAB Europe's newly published ‘The Programmatic Out Of Home (OOH) Advertising Guide’ examines the the strengths and opportunities around digital out of home across Europe, sharing best practices and considerations around measurement and creativity for campaign success. Out of Home (OOH) is almost as old as civilisation itself. […]

iabeurope.eu
Wed, Nov 11, 2020 at 6:55 PM

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MFour Mobile Research launches new product for measuring OOH campaign ad effectiveness (PRWeb)

Chris St. Hilaire, CEO at MFour said: “Out-of-home ads are now measurable…it’s just what the industry needs to demonstrate ROI. OOH Benchmarks by MFour™ is a new product to help advertisers get clear results on their ad’s performance. […]

prweb.com
Wed, Nov 11, 2020 at 6:53 PM

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DOOH proof-of-play verification platform Seedooh integrates with DOOH audience measurement firm LENS Outdoor (Scoop)

LENS, which launched last month, is an audience measurement platform, created specifically for Digital Out-Of-Home (DOOH) media companies, that provides real-time audience accountability and transparency. This new partnership is the next step in delivering on that promise of transparency by adding reach and frequency data from LENS into Seedooh’s Independent Verification Platform (IVP). […]

scoop.co.nz
Wed, Nov 11, 2020 at 6:52 PM

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WARC: Lack of standardised measurement holds back the growth of programmatic OOH

Programmatic OOH can and must learn from the issues that have been seen in display advertising, particularly on the issue of standardised measurement, argues VIOOH’s Helen Miall. It is fair to say that out-of-home (OOH) advertising has had a tumultuous year. […]

warc.cn
Wed, Nov 11, 2020 at 6:50 PM

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The latest trends in digital signage (AVNetwork)

By Katherine Bell, McCann Systems. Let us focus on a few trends that are most prevalent uses for digital signage today. Return to Work. […]

avnetwork.com
Wed, Nov 11, 2020 at 6:48 PM

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16:9: How digital signage can be used to help businesses reopen and operate in the post-pandemic world

Guest Post: Jason Shelton, Panasonic  From restaurants to museums to theme parks, each business and venue planning to reopen will benefit from deploying solutions that assist in a smooth transition from traditional procedures to newly updated processes. […]

sixteen-nine.net
Wed, Nov 11, 2020 at 6:47 PM

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Vaccine news causes OOH stock rally (Billboard Insider)

Monday morning news indicated that Pfizer’s Covid -19 vaccine is 90% effective, based on preliminary trial data. Once the news was released, the stock market moved quickly. Most stocks moving upwards, unless you were NETFLIX, a gaming company or any business that benefited from the masses staying at home. […]

billboardinsider.com
Wed, Nov 11, 2020 at 6:47 PM

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How to build a successful digital OOH network (Marketing Magazine)

By Remi Roques, GM Broadsign APAC. The principles of digital OOH (DOOH) are the same as traditional static OOH. Whether the screens are used for advertising and promotion, spreading information, or entertainment, the end result is engaging an audience. […]

marketingmagazine.com.my
Wed, Nov 11, 2020 at 6:26 PM

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Correction: OOH bid-ask spread has widened, but mostly for large transactions (Billboard Insider)

Last week Billboard Insider quoted PJ Solomon investment banker Mark Boidman suggesting the bid ask spread has widened on out of home transactions. Yesterday Billboard Insider ran comments by some out of home investment bankers suggesting that the bid ask spread hadn’t widened especially for smaller transactions. Mark Boidman tells Billboard Insider: 100% correct. […]

billboardinsider.com
Wed, Nov 11, 2020 at 5:31 PM

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UK Krispy Kreme Adopts Digital Signage To Drive In-Store, Grocery Sales

Krispy Kreme made a big splash recently with its digitally-rich flagship store in Times Square in New York, so it is interesting to see what the donut chain is doing with digital displays in the UK, in more modest locations, with much more modest budgets. […]

sixteen-nine.net
Wed, Nov 11, 2020 at 8:01 AM

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Misleading PR: Phoenix-based agency Colling Media says it has launched “game-changer” programmatic advertising for digital billboards

However, the announcement doesn't say a word about what exactly this agency offers for programmatic advertising on digital billboards, whose digital billboards they are and in what markets. Another example of 100% misleading PR [Ed]. "This is a game-changer," says Brian Colling, CEO of Colling Media. […]

prnewswire.com
Wed, Nov 11, 2020 at 12:08 AM

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Investment Bankers Say OOH Valuations Steady Despite the Pandemic (Billboard Insider)

Last week PJ Solomon investment banker Mark Boidman suggested that bid ask spreads are widening in the out of home market. Insider asked some out of home investment bankers to comment and they suggested that while some buyers are discounting bids for covid, other buyers aren’t. […]

billboardinsider.com
Tue, Nov 10, 2020 at 6:24 PM

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