OOH ads could sway shoppers on Black Friday and Cyber Monday, study says (Marketing Dive)
Out-of-home advertising is set to influence shoppers this Black Friday and Cyber Monday, according to a recent Out of Home Advertising Association of America (OAAA) survey shared exclusively with Marketing Dive. Forty-three percent of U.S. adults who plan to shop in person on Black Friday say they'll be on the lookout for ad signage offering discounts and specials. […]
Mon, Nov 16, 2020 at 12:10 AM