By Ben Davis, editor at Econsultancy. The scale of retail media growth is quite hard to get your head around. Some estimates say it will account for a fifth of all US ad spend this year. […]
Lisa & Dan Nausley. People don’t buy products or services based on price. Even people who believe that they are price shoppers who believe that’s how they buy…don’t really. […]
Who needs a "metaverse" when digital screens and rich, imaginative interactions are possible in real life? As Digital Out of Home screens pop up everywhere you glance - even F1 racers and shopping carts, digital try-ons. and gamified billboards - the medium is a part of the landscape of everyday life. […]
There have been seemingly endless tales of digital signage networks with screens showing the dreaded Windows blue screen of death or pop-up notifications for ... […]
I wrote back in January about retailer Good American’s display-filled flagship store at the Westfield Century City Mall in LA, and now the tech ... […]
Starting this week, more than 100 digital billboards across the Valley will display critical local heat relief resources, thanks to a partnership between Maricopa County, Clear Channel Outdoor, the Maricopa Association of Governments and the City of Phoenix. […]
By Ricki Green. After finally catching up with the pre-COVID levels in 2023, OOH media continues to show significant organic growth (+7% to $35 billion) driven by additional screen units generating digital OOH growth (+12%, reaching almost 40% of global OOH ad sales), and by omnichannel programmatic spending. […]
By Robin Mcdonnell, CEO of Phantom Billstickers. Unlike previous congresses in Lisbon and Toronto, direct flights from Auckland made Hong Kong a much more accessible destination for this billsticker and his colleagues. […]
Walmart is investing in digitalizing its stores and is planning to introduce electronic shelf labeling in 2,300 of its 10,600 stores worldwide by 2026. These electronic shelf labels (ESLs) have prior been extensively tested in a pilot project. According to USA Today, the pilot began in 2023 at a store in Grapevine, Texas, and now includes 63 branches state-wide. […]
by Dave Haynes. With the technology improving year by year, I think we’re going to see more and more glass curtain walls on major buildings turned into digital ad displays – providing city regulations allow them. This is 153 sq. […]
The list includes the company name, website, headquarters state, phone and contact information. Two of the firms are focused on Canada so we’ve highlighted that. […]
Justin Powell, CEO, Huntington Outdoor. As Huntington Billboards expanded, maintaining personal connections with each landowner became increasingly challenging. I realized that I couldn’t know every landowner by name or address every issue, such as tree obstructions or payment discrepancies, on a personal basis. […]
While there is no end of buzz about AI and its ability to take over and optimize some human tasks, one of the world’s ... […]
by Florian Rotberg. IT security has long been neglected in the digital signage industry. In the digital signage technology silo, integrators relied on a perceived sense of security. […]
With a network of over 14,000 advertising faces in Quebec, Quebecor Out-of-Home is already integrated with Broadsign Reach and some othere SSPs. […]
