Wednesday, June 26, 2024

Editors’ Picks

Tuesday, December 1, 2020 Tue, Dec 1, 2020

Touchscreen manufacturer Stimulant responds to the demand for touchless interactive screens (DSToday)

In October, the interactive specialists rolled out Freetouch, a solution that lets anyone interact with a touchscreen from the safety of their own smartphone. Once they snap the QR code with their smartphone, the user can click, drag, scroll and perform multi-touch gestures to interact with the touchscreen without actually touching it. […]

digitalsignagetoday.com
Tue, Dec 1, 2020 at 12:08 AM

Monday, November 30, 2020 Mon, Nov 30, 2020

WARC: Global advertising market to shrink by 10.2% in 2020 due to the effects of the pandemic. Recovery will take at least two years

WARC has released the Global Advertising Trends report: The State of the Industry 2020/21 a review of global advertising investment, media consumption and CPM inflation following our latest research from 100 markets worldwide. Key findings include: From the out-of-home industry perspective: OOH ad spend to fall by 27.3%, or $11.3bn, but it will be growing fast in 2021 (see details below). […]

Editorial
Mon, Nov 30, 2020 at 9:14 PM

Forbes: CEO at Talon Outdoor NA attributes success of its platform to focus on transparency and trust

Jim Wilson is the North American CEO of Europe-based Talon Outdoor, an out-of-home (OOH) advertising technology and services provider for some of the world’s biggest brands and agencies. He said today’s media supply chains lack the transparency marketers need to reliably and cost-effectively reach the right audience with the right message at the right time. […]

forbes.com
Mon, Nov 30, 2020 at 9:11 PM

Velocity has acquired digital signage tech firm CTI Solutions (DSToday)

Velocity, a network management and connectivity company, has acquired CTI Solutions, a digital signage and content management provider. With this acquisition, Velocity plans to expand its in-house development capabilities for software-as-a-service products, according to a press release. CTI Solutions provides digital signage software and hardware as well as network and hosting tools. […]

digitalsignagetoday.com
Mon, Nov 30, 2020 at 9:08 PM

India’s top OOH executives say standardized measurement is needed for DOOH advertising to grow (Pitch)

“DOOH already has an element of measurement to it. With data sets like mobile, traffic, location intelligence and audience profile, it offers an unparalleled opportunity to advertisers to get maximum out of every penny they spend,” says Rishabh Mehta, Founder & CEO, LOCAD. “Thus, integration and adoption of DOOH campaigns in one’s marketing mix will become paramount going forward. […]

pitchonnet.com
Mon, Nov 30, 2020 at 8:05 PM

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