Editors’ Picks

San Jose Inside: Scenic America founder wants the city to reinstate the 1985 ban on new billboards, opposes plans to install 112 digital billboards

By John Miller. Once upon a time, the billboard industry realized that digital billboards were much more profitable than conventional billboards. Given that realization, let’s look at how the billboard lobby may have begun to sneak digital billboards into San Jose, even though the city had enacted a ban on new billboards in 1985. […]

sanjoseinside.com
Wed, Jan 6, 2021 at 12:10 AM

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How to enhance today’s retail experience using digital signage (Samsung Insights)

By Dave Haynes. The pandemic has forced brick and mortar retail operations to evolve, and reinforced the importance of using digital displays to share relevant, timely messages with shoppers. Retail analysts suggest that these changes simply accelerated an already existing shift in how store operators attract, engage and retain shoppers. […]

insights.samsung.com
Wed, Jan 6, 2021 at 12:10 AM

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16:9: 10 Times Square Adds 4-Board LED Array At High-Traffic NYC Corner

Here’s another example of real estate owners who live the “Location Location Location” mantra turning primo addresses into media sites: this one in NYC Times Square. There is now a four-screen outdoor LED array cladding the new Yard House restaurant at the corner of 41st St. and 7th Ave.  10 Times Square is owned and managed by L.H. […]

sixteen-nine.net
Wed, Jan 6, 2021 at 12:08 AM

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Silvercast Media secures the exclusive rights to represent seven spectacular signs on the W Hotel in Hollywood, California (Newswire)

SILVERCAST Media, an out-of-home company operating high-profile outdoor signage in New York, Los Angeles, Chicago, and San Diego, has secured the exclusive rights to represent seven signs on the iconic W Hotel in Hollywood, California, located at 6250 Hollywood Blvd. This aggressively expands SILVERCAST Media's footprint in Los Angeles. […]

newswire.com
Wed, Jan 6, 2021 at 12:08 AM

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Modern Retail: In 2020, QR codes finally became cool

The quick response (QR) code has become one of the biggest symbols of the pandemic. According to the latest Juniper Research report, some 5.3 billion QR code coupons will be redeemed by smartphones by 2022. This figure has been greatly boosted by the steep rise in QR code usage. […]

modernretail.co
Tue, Jan 5, 2021 at 7:18 PM

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Lamar is refinancing $650 million of corporate debt (Billboard Insider)

Insiders’ Take: Interest rates are low and it’s a good time to refinance debt. The $650 million 2026 5.75% notes are the earliest significant maturity on Lamar’s balance sheet and are more expensive than Lamar’s other long term debt. […]

billboardinsider.com
Tue, Jan 5, 2021 at 7:17 PM

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The largest US cinema advertising network National CineMedia to sell ad space on screens atop Coinstar kiosks in 4,000 grocery stores (Businesswire)

adPlanet is installed at approximately 4,000 grocery retail locations in 35 of the top 50 U.S. DMAs. The Coinstar adPlanet network delivers reach, dynamic visuals, and tailored message capability by geography, demographics, brand behavior, and interests. […]

businesswire.com
Tue, Jan 5, 2021 at 6:52 PM

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Large format graphics provider Circle Graphics, Inc. acquires a DOOH display manufacturer, thus entering the digital signage/digital billboard market (PRNewswire)

The transaction expands Circle's product offerings into digital signage and strengthens its position as a one-stop visual solutions provider to OOH advertising operators and marketers. […]

prnewswire.com
Tue, Jan 5, 2021 at 6:24 PM

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16:9: Telecom Rogers Gets Into DOOH Via Acquisition Of Rouge Media’s Canadian Footprint

The Canadian arm of Rouge Media has been acquired by Rogers Sports & Media, giving the Toronto-based telecommunications and media company a footprint in digital OOH media. Rogers, in Canada, started as a cable company, but as the case with many large companies with that DNA it has turned into a conglomerate that has everything from broadcasting and print to wireless networks. […]

sixteen-nine.net
Tue, Jan 5, 2021 at 9:12 AM

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16:9: NYC’s New Moynihan Train Hall Features 1,700 SF Of 4mm LED

The Moynihan Train Hall opened for passengers last week in midtown New York City – an expanded, much more open and welcoming section of NYC Penn Station. Among the big visual features in open atrium passenger hall is a giant, old school analog clock and some 1,700 sq. feet of 4mm direct view LED. […]

sixteen-nine.net
Tue, Jan 5, 2021 at 8:17 AM

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OBIE Awards extend entry deadline to January 15, 2021

All entry forms, digital files, and payments must be received by Friday, January 15, 2021. Eligibility for the 2021 OBIE Awards competition requires that paid advertising was displayed on an out of home advertising location during the 2020 calendar year (January 1 through December 31). Identical advertisements entered in any previous OBIE Awards competition are ineligible. […]

obieawards.org
Tue, Jan 5, 2021 at 12:10 AM

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Scenic America opposes LA’s smart bus shelter program, citing safety and privacy concerns (Billboard Insider)

The Scenic America blog has a post urging members to email LA city council members to oppose a smart shelter program due to safety and privacy concerns. The picture which runs on the blog’s home page is a West Hollywood smart bus shelter. Maybe Scenic America ought to ask West Hollywood what they think of the shelters. […]

billboardinsider.com
Tue, Jan 5, 2021 at 12:10 AM

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How digital signage helps stores to reopen and operate in post-pandemic times (DSToday)

by Jason Shelton. To ensure the health and safety of employees and customers, businesses and venues should look to incorporate new and existing solutions that help everyone clearly understand what safety procedures are in place – this is where digital signage technology is key. […]

digitalsignagetoday.com
Tue, Jan 5, 2021 at 12:10 AM

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Some OOH campaigns are included in Ad Age’s “Best 30 Creative Brand Moves of 2020”

9. Uber: Delete Uber Agency: Wieden and Kennedy Protests against racial injustice became a common sight across the country this summer, and many brands shared messages of solidarity. Uber, though, asked people to delete its own app. […]

adage.com
Tue, Jan 5, 2021 at 12:08 AM

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The largest Baltic media group AS Ekspress Grupp acquired a DOOH screen network in Latvia (Market Screener)

After the acquisition, Ekspress Grupp will own 14 digital screens in Latvia and 35 in Estonia. With a total of 49 screens, Ekspress Grupp is the second largest owner of DOOH screens in the region and the only company that is able to offer its customers DOOH advertising simultaneously in Estonia and Latvia. […]

marketscreener.com
Tue, Jan 5, 2021 at 12:08 AM

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