The Digital Signage Federation 2020 awards were presented in January 2021. These awards have been renamed The Ignite Awards. Nominations for the awards are now being accepted using the form below. […]
The state of digital signage and video wall technology doesn’t typically change radically from year to year. Implementation of these solutions has steadily grown, while higher resolutions and further monitoring and management capabilities have been introduced. As with almost everything in 2020, the past year of digital signage and video walls has not been typical. […]
LONDON and MONTREAL — April 8th, 2021 — Global, the Media and Entertainment group, and Broadsign, developer of the leading out-of-home (OOH) marketing platform, today announced that Global has chosen the Broadsign platform to accelerate the expansion of its digital-out-of-home (DOOH) network, which has grown to include 3,000 displays. […]
Road Runner Media Inc., a mobile DOOH media company, has partnered with supply-side platform provider Place Exchange to allow programmatic purchasing of advertising on its connected screens attached to fleets of commercial vehicles, according to a press release. […]
By Robert Klausmeier, VP Sales, Renfroe Digital Outdoor Choosing advertising…..it can be hard, right? The media world has splintered into such a fragmented space of ways to deliver content, the choices are exhaustingly vast. […]
Dairy Queen franchise owner Joe Napier discovered a beautiful, easy way to improve his advertising, save time and even reduce labor costs – a Daktronics digital LED sign. Joe Napier never thought he would spend the money on a digital sign for his DQ franchises. Today, he’s convinced that his digital sign is not only worth the money, but that it probably paid for itself within the year. […]
Hong Kong marketers are expected to increase their investment in programmatic out-of-home in the next 18 months as they seek to maximize their investment in the channel for their brand-led and performance-led campaigns. 84% of Hong Kong marketers say they have bought OOH programmatically in the last year, more than they did for social media, according to a survey by digital OOH marketplace VIOOH. […]
Lamar Advertising filed an S-1 to raise $300-345 million via a special purpose acquisition company (“SPAC”) named Lamar Partnering Corporation (“LPC”). […]
OAAA has released the 2020 Megabrands Report, a comprehensive review of the largest national advertisers in both #OOH and total media. Here is a rundown of their recent post on the release of the report. Don’t miss the OOH Specialist and Agency Overview – including agency family associations” in the report. Must reading! […]
Numerous display manufacturers have introduced bundled direct view LED solutions as a way of simplifying the specification and selling of technology that remains unfamiliar to a lot of the pro AV sector. […]
Baton Rouge, LA – April 6, 2021 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, has teamed with Warner Music Nashville and country music superstar Brett Eldredge for a digital billboard campaign designed to shine the light on the good works and deeds of his fans, with the goal of inspiring others to do the same. […]
BIRMINGHAM, Alabama — StreetMetrics, the leader in 3rd party media measurement for ads on vehicles, announced today that it has added Lynda Clarizio and Jim MacCurtain to its strategic advisory board. […]
A Chicago start-up is using plain old TVs as digital bulletin boards in upscale residential blocks as a targeted digital OOH advertising medium, with some 500 screens in a handful of U.S. cities and a sales deal with another start-up, New York-based Screenverse. Screenverse will manage all direct and programmatic sales across TheBulletin.io residential DOOH network. […]
The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT Generally speaking, the sun doesn’t play very nicely with LCD displays when they’re running outside. The brightness has to be cranked just to cut through glare, and all kinds of R&D work has to be done to effectively get out all the heat that builds up when a screen runs out in the sun all day. […]
Out-Of-Home (OOH) provider Total Outdoor Media (TOM) has added $4 million worth of new regional inventory, as it looks to strengthen its position in the regional OOH market. […]
