Selling is the changing of minds; a sales proposal is the playbook for that change. After the data gathering meeting return with a proposal for the client within 2 to 4 business days. Get the client’s agreement about timing. […]
This is a great example of the whole notion of how direct view LED can be something added to a store design, or in cases like this, how it can be the primary architectural design element. It is a Nike store in the huge Dubai Mall, and is a set of LEDs put in by local solutions architect 2Point0 Concepts. […]
By Carly Whiteford. As travel corridors opened briefly last summer, travel brands tried to predict who would re-ignite the travel industry after its sharp decline. However, after another wave of strict lockdowns and the global vaccine roll out, consumer behaviors have shifted once again. […]
The best advice Insider heard this week comes from United Outdoor Media Owner Trey Bledsoe. In a company of the day interview we asked Trey what his company’s goals were for 2021 and he said this: We want our clients to see results We want our landowners to be happy campers We want a blank board to be a rented board. […]
In this issue of the PJ SOLOMON AV Action Report, our Marketing & Media/Tech Services Group covers: AV Industry Emerging from COVID-19 Challenges, AV Powering the New Normal, Digital Signage Update, Trade Shows Poised to Make a Comeback, AV Recent Earnings Summary. […]
By Bradley Cooper. When it comes to any form of advertising, including digital signage, the last thing you want is for it to be boring. Luckily, there are a few easy ways you can spice up even the most generic of digital signage content. […]
Integrated Systems Events will present “Digital Signage: New Solutions for a New Era” on Tuesday, April 13 as the sixth installment in its RISE Spotlight series. This edition will explore “how digital signage has responded to changing consumer and employee behaviors to become an essential tool for many businesses, retailers and government,” according to the ISE announcement. […]
By Bradley Chambers. In the aftermath of Apple’s cancellation of the big HomePod, there’s been a lot of speculation about Apple TV’s future. After releasing the tvOS version of the Apple TV in 2015 and the 4K version in 2017, Apple has largely been silent on the platform’s future. […]
Boston Omaha raised $59 million in cash via sale of 2.6 million shares of class A common stock at a price of $25 per share. Proceeds from the sale will be used to grow the company’s Link Media Billboard business and to fund the expansion of Boston Omaha’s fiber to the home broadband business. […]
Here’s a look at the big DV LED screens that have been installed in the transport stations below the new parts of the Las Vegas Convention Center. They’re Samsung displays that, I assume, will be used mainly to promote specific events and main sponsors week to week in what is theoretically a situation that has some dwell time. […]
We’ve written several times about the massive LED walls that are replacing green screens in some of film and TV’s most popular titles. Most notable including Disney+’s The Mandalorian. The technology, called Stagecraft, was developed by visual effects studio Industrial Light & Magic, a division of production company Lucasfilm, which was founded by “Star Wars” creator George Lucas. […]
How would you like to operate a non-cyclical, high-margin, monopoly with legal barriers to entry? That’s Lamar Advertising’s highway logo business. It goes by the name of Interstate Logos LLC. […]
That feeling you sometimes get online – with served ads that seem to know your recent, personalized shopping interests – is now finding its way into physical stores through tie-ups like a new one between a pair of digital signage-focused tech firms. […]
More than 1,000 Philips Android digital signage displays have been installed inside 700 convenience stores run by the US-based chain Kwik Trip. The roll-out is intended to revolutionise marketing and communications and create new revenue streams at the retailer, which serves more than eight million customers a week. […]
I pretty much write for a living, but in the context of the industry I cover, I’m usually much happier when a vendor shows me what a product or services does, as opposed to making me read about it. […]
