Editors’ Picks

California Overturns Regulation Allowing for Cannabis Billboards (High Times)

Addison Herron-Wheeler. While cannabis billboards are still allowed, they are prohibited on any highway that crosses state borders, a new restriction for the industry. The new regulation, which comes from the California Bureau of Cannabis Control, overturns the previous ruling, which claimed that billboards were allowed unless they were within a 15-mile radius of the border. […]

hightimes.com
Sun, Feb 7, 2021 at 11:35 PM

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Cartop ad screen network Firefly can now optimize DOOH campaigns mid-flight using live data (Billboard Insider)

Firefly, the company leveraging taxi and rideshare vehicles to build a street-level digital media network, today announced the launch of Street.IQ, the first and only product to use live data to optimize out-of-home (OOH) campaign performance mid-flight. […]

billboardinsider.com
Sun, Feb 7, 2021 at 11:34 PM

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PSI’s Ben Milne analyses Dentsu’s Ad Spend Report for 2021 from the perspective of OOH advertising (World OOH)

Ben Milne, Managing Director of Postercope’s international division PSI. Global advertising investment is forecast to grow by 5.8% globally in 2021, according to the first dentsu Ad Spend Report since the global pandemic began. The report combines data from 59 markets and anticipates that $579bn will be spent globally with all regions enjoying positive growth to offset a fall of 8.8% in 2020. […]

worldooh.org
Sun, Feb 7, 2021 at 7:32 PM

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AVIXA’s CEO explains the decision to postpone InfoComm 2021 from mid-June to late October (Commercial Integrator)

They made the decision to move the conference to Oct. 23-29 and trade show to Oct. 27-29 after Orange County Convention Center officials made them aware that that block was available and they got what Labuskes calls “unqualified support from stakeholders. […]

commercialintegrator.com
Sun, Feb 7, 2021 at 12:01 AM

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Morgan Stanley analyst is bullish on Walmart stock after the company announced plans to boost its advertising unit (Street Insider)

Walmart (NYSE: WMT) renamed its advertising unit to Walmart Connect. WMT is expanding the advertising offering that has three main pillars. […]

streetinsider.com
Sun, Feb 7, 2021 at 12:01 AM

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OOH advertising at the Super Bowl: past and present (Movia Media)

With the Super Bowl only a few days away, the anticipation is definitely heightening. But this Super Bowl looks very, very different from all those that have come before it. The crowd capacity will be radically reduced, there will be no Super Bowl parties, the coaches and staff members on the sidelines will be masked up, and the players will all be Covid tested. […]

movia.media
Fri, Feb 5, 2021 at 2:00 PM

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16:9: Seoul Office Block’s LED Windows Become Public Art At Nightfall

This is a relatively small office block somewhere in Seoul that has LEDs embedded in the architectural glass, and transforms into a public art piece once it gets dark. The tech is from a Korean company – G-Smatt. In the US, it is GLAAM America. […]

sixteen-nine.net
Fri, Feb 5, 2021 at 10:35 AM

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16:9: Shenzhen’s LP Display Marketing DV-LED Posters Hardened Against Damage, Abuse

Email pitches come in day and night from lesser known Chinese DV-LED display manufacturers, showing me their versions of displays and infrastructure. I look at them, but it’s rare when there’s anything new to write about. And really, most of the people e-mailing seem to want me to batch-order product. […]

sixteen-nine.net
Fri, Feb 5, 2021 at 8:23 AM

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Fifteen Years Of Sixteen:Nine

Fifteen years ago, I sat down and knocked out this post: I have been hanging around in the digital screen media/digital signage/captive audience networks industry since the very early days. […]

sixteen-nine.net
Fri, Feb 5, 2021 at 7:00 AM

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Ocean Outdoor has identified 280 DOOH signs that are comparable to prime TV by impact (Media4Growth)

By Rajiv Raghunath. Using a set of six common measures, 280 of these frames, across all OOH media owners, have been identified as The Primers which are the best in the country for scale, impact, audience delivery and the wow factor. The Primers definition is based on a rigorously tested strategy developed over the past six months. […]

media4growth.com
Fri, Feb 5, 2021 at 12:10 AM

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How to Advertise in the London Underground (Empire)

The London Underground, also known as the Tube, is one of the most convenient ways to travel to, from, and around central London. With 150,000 commuters entering the Tube network each hour, the advertising potential is remarkable for any type of brand. […]

theempire.com
Fri, Feb 5, 2021 at 12:08 AM

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16:9: ISE Says Despite InfoComm Date Shift, It Is Sticking With June Event Dates

On the immediate heels of word today from AVIXA that it is shifting its InfoComm trade show from June to October this year, Integrated Systems Europe has released a statement saying it is staying the course with its plans for a June 2021 show. But, the show says it will make a final go/no go decision by March 1. […]

sixteen-nine.net
Thu, Feb 4, 2021 at 11:08 PM

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Changes to the Federal Sign Manual…What Does it Mean for Us? (OAAA)

The feds propose changes to the thick Manual that regulates traffic signs. What does this mean for out of home media? The federal government is affirming/reinforcing that traffic signs are for traffic control, not advertising. […]

specialreports.oaaa.org
Thu, Feb 4, 2021 at 7:38 PM

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Clear Channel,Outdoor priced its Senior Note offering of $1billion, due 2028, at an interest rate of 7.750% (Billboard Insider)

The Company intends to use the proceeds from the Notes, together with cash on hand, to redeem $940 million in aggregate principal amount of its 9.25% Senior Notes due 2024 and (ii) pay related transaction fees and expenses. […]

billboardinsider.com
Thu, Feb 4, 2021 at 7:37 PM

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Big media trends and why Rishad Tobaccowala believes that OOH is the future of media (Video, 49:45 by OAAA)

How OOH has benefited from advances in technology like no other medium. Hear how media has been freed from the restrictions of the past via new pipes, cloud-based delivery, 5G, larger OLED screens, and new forms of consumer connection like TikTok, podcasts and streaming. OAAA’s Anna Bager hosts, engaging Rishad in this essential session of insights and inspiration. […]

youtube.com
Thu, Feb 4, 2021 at 7:26 PM

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