By Michael Katz. Allow me to share my professional experiences, which include working over the past 35 years in the following industries: film/video production, data storage and backup, network and telecom, video managed services; AV design and integration, and digital signage. […]
By Kevin Gephart. Last week I wrote that persistence is the key to selling out of home. But relevance is important as well, because persistence without relevance is annoyance. […]
By Casey Binkley. Amidst the global pandemic, out-of-home (OOH) advertising has been subject to a wide range of dynamic, culture-shifting changes that have directly impacted the way consumers think and act. With stay-at-home orders mandated by governments at the beginning of the year, travel fell to an all-time low, and the world’s busiest metropolitan areas became ghost towns. […]
By Christie Massey, EMC Outdoor. COVID’s effect on Out of Home media has waned significantly since the initial changes and has stabilized for the last several months, albeit at lower levels. As of the most recent mobility reports general US traffic is around 90-95% compared to expected baselines for the time period. […]
By Nadia Cameron. Recent Location Based Marketing Association global trends report shows areas of investment for location-based marketing. Marketers globally and across the region are seeing increasing value in location-based services and data targeting yet concerns about the accuracy of such data remains rife, a recent report has found. […]
Hat Tip to Bob Raikes, who does the paywalled but valuable What Bob Saw newsletter through Display Daily … The US Patent and Trademark Office has denied an application by LG Electronics to register the the term QNED as a trademark. […]
Now, through the Place Exchange platform, advertisers can seamlessly access Curb’s digital taxi top inventory and make programmatic buys via open auction and private marketplace deals to amplify their media campaigns and efficiently reach their target audience. […]
By John Kirirah, Kenjoh Outdoor Advertising. Very nice Billboard Insider podcast #52. Jon Odom of Productivity Fabricators builds all my signs and I am very very impressed with the quality of work his team does. […]
This is a nice indoor and outdoor LED set-up at by the Austrian bank Raiffeisenlandesbank, in Vienna. A half-round vertical stack over the entry is peppered with LED tiles in abstract array, and that theme carries inside the street-level glass windows, where there are more LEDs in equally unstructured patterns. […]
This acquisition further augments Spectrio’s suite of digital solutions, enhancing its strategic communications capabilities and adding scalable third-party integrations to meet the needs of global brands. […]
Wide Eye Outdoor, part of Wide Eye Media, is to merge with Adtower to create the largest digital out-of-home player in the Irish market with close to 1,000 digital screens. The enlarged business will trade under the Wide Eye Outdoor brand and will be run jointly by Adtower’s founder Vincent Whelan and Eoin Wrixon, the CEO OF Wide Eye Media. […]
Supporters and critics of President Donald Trump and President-elect Joe Biden used out of home (OOH) media to communicate with voters. […]
Richard Rothfelder, Partner, Rothfelder & Falick. The lesson is straight forward. First, an operator of a privately owned billboard leased or otherwise situated on privately owned land may convey messages on his signs, or decline to do so in his discretion, without implication of the First Amendment. […]
Brent Baer interviews Circle Graphics CEO Andrew Cousin, and Rod Rackley, President of Circle’s OOH Division. Will Circle Graphics (CG) influence the digital display business as seismically as it did when you entered the OOH printing space over 20 years ago? We hope so! […]
Samsung, Sony, and Alienware, a computer hardware subsidiary of Dell, formally debuted the first Quantum Dot OLED (QD-OLED) TVs to the public, 15 years since the first OLED TV was introduced by SONY at the 2007 CES. […]
