The highest court in Maryland upheld a billboard tax enacted in 2013 by the Baltimore City Council. It was a 6-1 decision. You can read the decision here. […]
A panel discussion with some of the OOH industry’s top female leaders In honour of International Women’s Day, we had the privilege of hosting an all-star female panel at our company all-hands. […]
The big Philly-based pro AV distributor Almo had the early spring version of its E4 Evolution (E4v) educational series last week, and has now put all the material online for a month to access on demand. […]
One year into the COVID-19 pandemic, marketers are still struggling to keep up with the evolving patchwork of social-distancing restrictions, which vary by state, county, and even city. In recent weeks, restrictions have been increasingly eased or lifted entirely, as the number of new cases continues to decline in many states. […]
Munich, 16 March –Sharp NEC Display Solutions Europe released the next generation of its NEC MultiSync® E Series large format displays, which offers a professional solution for low-budget signage applications. The E Series comes in sizes from 32 inches to 65 inches and is perfect for a conference-room display or retail signage. […]
Just ask anyone — consumers worldwide are experiencing digital fatigue from so much screen time during the pandemic. That opens up a new opportunity for out-of-home (OOH) advertising, particularly as lockdowns draw to a close. Out-of-home advertising includes any visual advertising media found outside of the home. […]
Denver-based digital signage CMS firm Four Winds Interactive has merged with a company called Poppulo, which does email and mobile employee communication software. The combination is backed by Vista Equity Partners, the investment firm that had earlier taken a substantial ownership position in FWI. […]
By Kevin Gephart. I’ve written before about the importance of relevance in selling out of home. Several reps have asked me “how can I be relevant?”. Here are 6 ways to be relevant when selling out of home. Get in your prospect’s customer stream. […]
A Denver company that has long focused on providing touch-based directory technologies to commercial property owners and operators has taken the interesting step of rolling up the screens as a DOOH media network. Directory screens in office properties are now part of what has been dubbed the TouchSource Directory Media Network. […]
Chris Cowlbeck, General Manager of IBOUSA, and Richard Rothfelder, partner at Rothfelder & Falick, have jointly announced a program for discounted legal services for members of IBOUSA. Rothfelder is a frequent contributor to Billboard Insider and presenter at IBOUSA and OAAA conferences, and he co-authored “Billboard Insider’s Guide to Leases, Easements, and Real Estate. […]
After one of the most challenging advertising years ever, creating a roadmap for sales success in 2021 requires a reexamination of historical processes and data. While most emerging marketplace signals are positive, understanding the nuances of 2020 can help leverage greater success in 2021. […]
by Will Farmer OOH Today Media and Communications Manager Established photographer Yanick Déry creates content for billboards that double as art exhibits. His project, dubbed “#IAMOOH”, aims to expose the overlap between art and advertising to the everyday consumer. […]
If you have been around the industry for a while and Digital Signage Expo was part of your travels, you may remember 4-5 years ago a Brooklyn studio called Breakfast showing its flip-disc displays off on one side of the exhibit hall floor. […]
Eric Kubischta, CTO, Lucit Lucit’s CTO Eric Kubischta was asked about digital billboard attribution at a recent 1 Million Cups event. Here’s a selection of his comments. […]
The Vermont industrial computer maker OnLogic has taken the interesting step of announcing its first Raspberry Pi-based industrial-grade PC, timing it in celebration of Pi Day. The little unit uses the latest CM4 Compute Module and is aimed at applications like factories, warehouses, and a range of IoT applications. […]
