Editors’ Picks

OAAA explains its position on the pause in political advertising following the assassination attempt on Trump (Billboard Insider)

Insider touched based with OAAA EVP Michael Hershey to see if there was more clarity on political advertising. Mike, has the effort to pause political advertising gathered momentum during the week? To restate our purpose in sending the member communication – we wanted to (1) inform companies of the Biden campaign announcement; and (2) encourage them to engage political ad clients. […]

billboardinsider.com
Wed, Jul 17 at 3:36 PM

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Commercial Integrator Expo (CIX) 2024 Conference Program for Attendees Sept. 4-7 in Denver, Colo.

Commercial Integrator Expo, will be co-located with CEDIA Expo in Colorado. The CIX 2024 Conference will feature all-new educational sessions on new revenue opportunities, future of work and collaboration technology. […]

commercialintegrator.com · Promoted content
Wed, Jul 17 at 2:33 PM

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How 3D and IoT can be used to make OOH ads stand out (OpenMic)

By Mike Smith, CEO, Open Media. Magnum's new 3D OOH billboard campaign (see pic above) is a great example of using state-of-the-art technology to create captivating displays. […]

thedrum.com · Promoted content
Wed, Jul 17 at 12:10 AM

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After four years of absense, Intersection wins back the contract to sell bus and shelter advertising across suburban Chicago

Intersection assumes role as exclusive advertising partner for Pace, expands market footprint in greater Chicagoland Chicago, IL - July 16, 2024 - Intersection, an experience-driven out-of-home media and technology company, has been awarded an exclusive contract with Pace to sell bus and shelter advertising across suburban Chicagoland. […]

Intersection · Promoted content
Tue, Jul 16 at 7:44 PM

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We just found out how many GPUs are needed to power the Las Vegas Sphere (MSN News)

by Willow Roberts. Nvidia has revealed its role in coordinating the almost 750,000 square feet of displays both outside and inside the building. The outside screen, known as the Exosphere, is made up of 1.2 million lights resembling (and known as) hockey pucks. […]

msn.com
Tue, Jul 16 at 3:22 PM

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Digital signage integrators in the premium segment of the ASEAN market rely on well-known European and North American CMS providers

by Florian Rotberg. When it comes to CMS platforms, integrators in the premium segment rely on well-known European and North American solutions. The broader market, in contrast, is reluctant to pay for soft-ware and to maintain complex interfaces. […]

invidis.com
Tue, Jul 16 at 3:15 PM

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Video Shows Shopping Experiences And Tech Being Tested For Ikea Stores in Madrid Experience Lab (16:9)

Here’s an interesting little quick-cutting video that shows what’s going on in a Madrid lab that’s testing technologies and store design ideas for global ... […]

sixteen-nine.net
Tue, Jul 16 at 9:31 AM

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Siemens Uses LED Displays Inside Factory To Explain Green Energy Tech (16:9)

I get a little antsy thinking about big, expensive LED displays mounted in a factory floor also hosts, probably, forklifts and rolling manlifts, but ... […]

sixteen-nine.net
Tue, Jul 16 at 8:55 AM

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Las Vegas Sphere Uses 150 Nvidia GPUs; Estimated At Lighting Peaks To Use Same Energy Draw As 21,000 Homes (16:9)

Computing hardware giant Nvidia has put out a “behind the screens” post online to talk about what is underneath the hood, so to speak, ... […]

sixteen-nine.net
Mon, Jul 15 at 3:04 PM

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China subway offers affordable billboard space, generating more than profits (South China Morning Post)

Zoey Zhang. A subway train company in China has launched in-system personalised billboards in an attempt to boost its financial fortunes, and inject some fun into the lives of commuters. The billboards appeared in subway stations operated by the Guangzhou Metro Group in southern China’s Guangdong province. […]

scmp.com
Mon, Jul 15 at 3:01 PM

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Euro 2024 provided a glimpse into the future of LED boards (Invidis)

by Antonia Hamberger. Uefa has deployed virtual perimeter advertising for the first time on a large scale at Euro 2024. However, the technology holds much greater potential, prompting the question of what stadium advertising will look like in the future. […]

invidis.com
Mon, Jul 15 at 2:43 PM

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After Trump assassination attempt, Biden campaign pauses ads, events, attacks (ABC News)

By Gabriella Abdul-Hakim, Fritz Farrow, and Will McDuffie. In remarks on Sunday, Biden urged the country to come together and bring down divisive language. "There is no place in America for this kind of violence or any violence, for that matter," Biden said. […]

abcnews.go.com
Mon, Jul 15 at 2:32 PM

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Have Your Power BI-driven Data Dashboards Stopped Working On Networked Screens? If So, Here’s The Likely Reason (16:9)

Signagelive CEO Jason Cremins has an interesting post up on Linkedin making the industry aware of a problem some digital signage networks may now ... […]

sixteen-nine.net
Mon, Jul 15 at 10:42 AM

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PPDS expands Philips digital signage manufacturing into booming Indian market (Installation-International)

By David Smith. JULY 12, 2024. PPDS, the exclusive global provider of Philips Professional Displays, has expanded its global manufacturing operations into India. […]

installation-international.com
Sun, Jul 14 at 4:07 PM

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Walmart, Target And Pet Store Chewy Generate Most US Retail Media Ad Impressions (16:9)

A LOT of companies in the digital signage ecosystem have their eyes on whatever prizes are available through the rise of retail media networks, ... […]

sixteen-nine.net
Sun, Jul 14 at 4:05 PM

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